Brandwave

How popular isHelly Hansen in search?

In September 2026, there were an estimated 550K branded searches for Helly Hansen worldwide which is down 33.2% over the last 12 months. Helly Hansen holds 5.6% estimated Share of Search among ski jackets worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. The North Face41.1%
  2. Patagonia27.7%
  3. Arc'teryx22.6%
  4. Helly Hansen5.6%
  5. Spyder1.8%
  6. Salomon1.2%
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Where does Helly Hansen compete?

Helly Hansen is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ski jackets4th of 65.6%Shown below
Waterproof jacket brands3rd of 69.7%Show ranking
Snow pants brands1st of 438.8%Show ranking
Work trousers brands2nd of 541%Show ranking

Which ski jackets compete with Helly Hansen?

Helly Hansen against ski jackets worldwide, by month

Share of Search by month for The North Face, Patagonia, Arc'teryx, Helly Hansen. The figures are in the table below the chart.

View monthly share of search table
MonthThe North FacePatagoniaArc'teryxHelly HansenSpyderSalomon
Oct 202545.7%27.9%18.7%5.6%1.5%0.61%
Nov 202551.1%23%18.8%5.6%1%0.41%
Dec 202548.9%22%22%5.4%1.2%0.46%
Jan 202645.9%25.2%20.7%6.2%1.4%0.64%
Feb 202643.3%29.1%19.5%5.8%1.6%0.74%
Mar 202638.7%34.7%19%4.7%1.9%1.1%
Apr 202635.8%36%19.7%4.8%2.3%1.3%
May 202639.9%32.9%18%5.4%2.5%1.3%
Jun 202635.8%36.1%19.8%4.8%1.9%1.6%
Jul 202640.6%33.4%18.3%4.5%1.8%1.6%
Aug 202640.7%30.5%20.4%5%2%1.5%
Sep 202641.1%27.7%22.6%5.6%1.8%1.2%

  1. 1.The North Face

    41.1%

    Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +0.4 points.

  2. 2.Patagonia

    27.7%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.Arc'teryx

    22.6%

    Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  4. 4.Helly Hansen

    5.6%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  5. 5.Spyder

    1.8%

    Held 5th. 177K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Salomon

    1.2%

    Held 6th. 123K estimated branded searches, -8.1% vs prior month. Share -0.2 points.

Compare search popularity between Helly Hansen and its closest rivals

Every comparison with Helly Hansen

How has branded search demand for Helly Hansen changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Helly Hansen worldwide fell from 823K to 550K.
  • Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among ski jackets worldwide peaked at 6.2% in January 2026 and was lowest at 4.5% in July 2026.

How did search popularity change for ski jackets worldwide in September 2026?

  1. In September 2026, Arc'teryx gained estimated Share of Search among ski jackets worldwide, from 20.4% to 22.6%.

  2. In September 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 5% to 5.6%.

  3. In September 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 30.5% to 27.7%.

  4. The North Face’s estimated Share of Search among ski jackets worldwide has gained ground for 3 months in a row, from 35.8% to 41.1% in September 2026.

  5. Estimated monthly branded searches for Salomon worldwide rose 37.3% over 12 measured months, from 89.8K to 123K in September 2026.

  6. Estimated monthly branded searches for Spyder worldwide fell 19.2% over 12 measured months, from 219K to 177K in September 2026.

How is Helly Hansen measured?

Brandwave collects information about searches that people make online using Helly Hansen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hellyhansen

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How the Brand Demand Index is measured

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