How popular isGraco in search?
In September 2026, there were an estimated 155K branded searches for Graco worldwide which is down 18.4% over the last 12 months. Graco holds 10% estimated Share of Search among high chairs worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Stokke27.5%Chicco27%
Mamas & Papas21.8%
BabyBjorn10.6%Graco10%
Peg Perego3.2%
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Where does Graco compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| High chairs | 5th of 6 | 10% | Shown below |
| Child car seat brands | 3rd of 5 | 12.1% | Show ranking |
| Baby rockers | 4th of 6 | 13.7% | Show ranking |
| Baby playpens | 2nd of 6 | 29.3% | Show ranking |
| Spray gun brands | 2nd of 3 | 35.1% | Show ranking |
| Paint sprayer brands | 2nd of 5 | 38.2% | Show ranking |
| Airless sprayer brands | 2nd of 3 | 38.3% | Show ranking |
| HVLP sprayer brands | 2nd of 3 | 38.3% | Show ranking |
Which high chairs compete with Graco?
Share of Search by month for Stokke, Chicco, Mamas & Papas, BabyBjorn, Graco, Peg Perego. The figures are in the table below the chart.
View monthly share of search table
| Month | Stokke | Chicco | Mamas & Papas | BabyBjorn | Graco | Peg Perego |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.1% | 26.5% | 22.1% | 11.4% | 12% | 3.8% |
| Nov 2025 | 27.2% | 27.1% | 22.3% | 9.7% | 9.8% | 4% |
| Dec 2025 | 23.7% | 28% | 24% | 10.1% | 10.9% | 3.4% |
| Jan 2026 | 26.2% | 26% | 21.6% | 11.2% | 11.4% | 3.7% |
| Feb 2026 | 26.2% | 26.3% | 21.3% | 11% | 11.5% | 3.7% |
| Mar 2026 | 26.2% | 26.4% | 21.8% | 10.2% | 11.6% | 3.8% |
| Apr 2026 | 23.3% | 28% | 22.7% | 9.8% | 12.2% | 4% |
| May 2026 | 25.4% | 27.7% | 23% | 9.8% | 10.2% | 4% |
| Jun 2026 | 26.2% | 26.1% | 21.6% | 10.9% | 11.5% | 3.7% |
| Jul 2026 | 27.5% | 24.5% | 24% | 10.2% | 10.4% | 3.4% |
| Aug 2026 | 27% | 26.9% | 21.9% | 10.4% | 10% | 3.8% |
| Sep 2026 | 27.5% | 27% | 21.8% | 10.6% | 10% | 3.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.5% | 429K | 0% | +0.5 points | |
| 2, held 2nd | 27% | 421K | -1.4% | +0.1 points | |
| 3, held 3rd | 21.8% | 340K | -2.5% | -0.1 points | |
| 4, held 4th | 10.6% | 165K | 0% | +0.2 points | |
| 5, held 5th | 10% | 155K | -2.6% | -0.1 points | |
| 6, held 6th | 3.2% | 49.5K | -18.2% | -0.6 points |
1.
Stokke27.5%
Held 1st. 429K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
27%
Held 2nd. 421K estimated branded searches, -1.4% vs prior month. Share +0.1 points.
21.8%
Held 3rd. 340K estimated branded searches, -2.5% vs prior month. Share -0.1 points.
10.6%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
10%
Held 5th. 155K estimated branded searches, -2.6% vs prior month. Share -0.1 points.
3.2%
Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
Compare search popularity between Graco and its closest rivals
Every comparison with Graco
22 comparisons
- BabyBjorn vs Graco
- Chicco vs Graco
- Cybex vs Graco
- Graco vs Mamas & Papas
- Graco vs Maxi-Cosi
- Graco vs Stokke
- Fisher-Price vs Graco
- Graco vs Munchkin
- Graco vs Wagner
- Graco vs Ingenuity
- Britax vs Graco
- Graco vs Peg Perego
- Graco vs Iwata
- 4moms vs Graco
- Graco vs Joie
- Graco vs Titan
- Graco vs Joovy
- Graco vs Regalo
- Graco vs Summer Infant
- Evenflo vs Graco
- Graco vs Rexbeti
- Graco vs HomeRight
How has branded search demand for Graco changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Graco worldwide fell from 190K to 155K.
- Across the 12 months ending September 2026, Graco’s estimated Share of Search among high chairs worldwide decreased from 12% to 10%.
- Across the 12 months ending September 2026, Graco’s estimated Share of Search among high chairs worldwide peaked at 12.2% in April 2026 and was lowest at 9.8% in November 2025.
- Across the 12 months ending September 2026, Graco fell from 4th to 5th among high chairs worldwide.
How did search popularity change for high chairs worldwide in September 2026?
3 changes
In September 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 27% to 27.5%.
In September 2026, Peg Perego lost estimated Share of Search among high chairs worldwide, from 3.8% to 3.2%.
Graco’s estimated Share of Search among high chairs worldwide has lost ground for 3 months in a row, from 11.5% to 10% in September 2026.
How is Graco measured?
Brandwave collects information about searches that people make online using Graco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- graco
- graco high chairs
- graco paint sprayer
Do you work for Graco? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Graco your brand?
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