Brandwave

How popular isGovee?

In September 2026, people searched for Govee by name about 6.1 million times worldwide, about the same as the previous year. These searches made up 91.7% of all global smart bulb brand searches, placing Govee first out of five brands. When we asked both ChatGPT and Google AI Overviews about smart bulb brands, Govee appeared in all answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Govee is the most searched of 5 competitors and the fourth most recommended in AI answers.

  1. GoveeShare of searches 91.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. Philips HueShare of searches 5.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. KasaShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WiZShare of searches 0.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. TP-LinkShare of searches 0.01%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top smart bulb brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Govee appeared in all five answers. Govee is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Hue1st
  2. TP-Link2nd
  3. WiZ3rd
  4. Govee4th
  5. Kasa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Hue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TP-Link4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WiZ3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kasa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart bulb brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which smart bulb brands compete with Govee?

Govee against smart bulb brands worldwide, by month

Share of searches by month for Govee, Philips Hue, Kasa. The figures are in the table below the chart.

View monthly share of searches table
MonthGoveePhilips HueKasaWiZTP-Link
Oct 202589.2%8%2.6%0.22%0.02%
Nov 202585.6%11.5%2.7%0.23%0.02%
Dec 202588.9%8%2.9%0.22%0.02%
Jan 202690.5%6.7%2.7%0.19%0.02%
Feb 202691.6%5.5%2.7%0.16%0.01%
Mar 202693%4.6%2.2%0.16%0.02%
Apr 202693.9%3.8%2.2%0.13%0.01%
May 202693.9%3.8%2.2%0.14%0.01%
Jun 202693%4.6%2.2%0.17%0.02%
Jul 202691.1%5.5%3.2%0.2%0.02%
Aug 202692.6%4.6%2.6%0.2%0.02%
Sep 202691.7%5.5%2.6%0.2%0.01%

  1. 1.Govee

    91.7%

    Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Philips Hue

    5.5%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +1 points.

  3. 3.Kasa

    2.6%

    Held 3rd. 173K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.WiZ

    0.2%

    Held 4th. 13.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.TP-Link

    0.01%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Govee and its closest rivals

Every comparison with Govee

18 comparisons

How has branded search demand for Govee changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Govee worldwide held steady at 6.1M.
  • Across the 12 months ending September 2026, Govee’s share of searches among smart bulb brands worldwide increased from 89.2% to 91.7%.
  • Across the 12 months ending September 2026, Govee’s share of searches among smart bulb brands worldwide peaked at 93.9% in May 2026 and was lowest at 85.6% in November 2025.

How did search popularity change for smart bulb brands worldwide in September 2026?

4 changes

  1. In September 2026, Philips Hue gained share of searches among smart bulb brands worldwide, from 4.6% to 5.5%.

  2. In September 2026, Govee lost share of searches among smart bulb brands worldwide, from 92.6% to 91.7%.

  3. Estimated monthly branded searches for TP-Link worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

  4. Estimated monthly branded searches for WiZ worldwide fell 11.8% over 12 measured months, from 15.3K to 13.5K in September 2026.

How are Govee’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Govee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • govee

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How the Brand Demand Index is measured

Where does Govee compete?

Govee is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Desk lamp brands2nd of 743.5%Show ranking
Smart bulb brands1st of 591.7%Shown above
Smart lighting brands1st of 692.7%Show ranking
LED strip brands1st of 493%Show ranking
Garden light brands1st of 793.1%Show ranking
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