How popular isEssence in search?
In September 2026, there were an estimated 73.6K branded searches for Essence worldwide which is up 35.8% over the last 12 months. Essence holds 1.7% estimated Share of Search among bronzer stick brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Charlotte Tilbury64%
Rare Beauty23.5%
Pixi8.6%
Milk Makeup2.1%
Essence1.7%
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Which bronzer stick brands compete with Essence?
Share of Search by month for Charlotte Tilbury, Rare Beauty, Pixi, Milk Makeup, Essence. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Rare Beauty | Pixi | Milk Makeup | Essence |
|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 31.3% | 7.7% | 2.8% | 1% |
| Nov 2025 | 67.8% | 24.7% | 5% | 1.8% | 0.67% |
| Dec 2025 | 66.7% | 24.4% | 6.1% | 2.2% | 0.66% |
| Jan 2026 | 57.1% | 31.3% | 7.7% | 2.8% | 1% |
| Feb 2026 | 56.6% | 31.2% | 7.7% | 3.4% | 1% |
| Mar 2026 | 60.4% | 27.1% | 8.2% | 3% | 1.3% |
| Apr 2026 | 55.5% | 30.6% | 9.2% | 3.4% | 1.2% |
| May 2026 | 59.2% | 26.7% | 9.8% | 2.9% | 1.3% |
| Jun 2026 | 62.4% | 23% | 10.3% | 2.5% | 1.7% |
| Jul 2026 | 60.7% | 27.3% | 8.2% | 2.5% | 1.3% |
| Aug 2026 | 63.9% | 23.4% | 8.6% | 2.6% | 1.4% |
| Sep 2026 | 64% | 23.5% | 8.6% | 2.1% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64% | 1.5M | 0% | +0.1 points | |
| 2, held 2nd | 23.5% | 550K | 0% | 0 points | |
| 3, held 3rd | 8.6% | 202K | -0.15% | 0 points | |
| 4, held 4th | 2.1% | 49.5K | -18.2% | -0.5 points | |
| 5, held 5th | 1.7% | 40.5K | +22.4% | +0.3 points |
64%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.
23.5%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Pixi8.6%
Held 3rd. 202K estimated branded searches, -0.15% vs prior month. Share 0 points.
2.1%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
5.
Essence1.7%
Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
Compare search popularity between Essence and its closest rivals
Every comparison with Essence
21 comparisons
- Charlotte Tilbury vs Essence
- Essence vs Morphe
- Essence vs NARS
- Essence vs Milk Makeup
- CND vs Essence
- Essence vs Essie
- Essence vs OPI
- Essence vs Sally Hansen
- Anastasia Beverly Hills vs Essence
- Benefit Cosmetics vs Essence
- e.l.f. vs Essence
- Essence vs L'Oreal
- Essence vs NYX
- Essence vs Pixi
- Essence vs Tweezerman
- CoverGirl vs Essence
- Essence vs Rimmel
- Essence vs Hourglass
- Essence vs Revolution Beauty
- Benefit vs Essence
- Essence vs Nailtopia
How has branded search demand for Essence changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Essence worldwide rose from 54.2K to 73.6K.
- Across the 12 months ending September 2026, Essence’s estimated Share of Search among bronzer stick brands worldwide increased from 1% to 1.7%.
- Across the 12 months ending September 2026, Essence’s estimated Share of Search among bronzer stick brands worldwide peaked at 1.7% in September 2026 and was lowest at 0.66% in December 2025.
How did search popularity change for bronzer stick brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Essence worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Estimated monthly branded searches for Milk Makeup worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.
Where does Essence compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 21st of 27 | 0.92% | Show ranking |
| Bronzer stick brands | 5th of 5 | 1.7% | Shown above |
| Mascara brands | 5th of 5 | 2% | Show ranking |
| Eyebrow tools brands | 4th of 6 | 4.2% | Show ranking |
| Nail polish brands | 5th of 6 | 8.6% | Show ranking |
How is Essence measured?
Brandwave collects information about searches that people make online using Essence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- essence cosmetics
- essence makeup
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Is Essence your brand?
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