Charlotte Tilbury vs Essence:Which is searched more?
In September 2026, Charlotte Tilbury had more branded searches than Essence among bronzer stick brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to Essence’s 40.5K, and held a 64% Share of Search versus Essence’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Charlotte Tilbury or Essence?
Compare the bronzer stick brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charlotte Tilbury, Essence. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Rare Beauty | Pixi | Milk Makeup | Essence |
|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 31.3% | 7.7% | 2.8% | 1% |
| Nov 2025 | 67.8% | 24.7% | 5% | 1.8% | 0.67% |
| Dec 2025 | 66.7% | 24.4% | 6.1% | 2.2% | 0.66% |
| Jan 2026 | 57.1% | 31.3% | 7.7% | 2.8% | 1% |
| Feb 2026 | 56.6% | 31.2% | 7.7% | 3.4% | 1% |
| Mar 2026 | 60.4% | 27.1% | 8.2% | 3% | 1.3% |
| Apr 2026 | 55.5% | 30.6% | 9.2% | 3.4% | 1.2% |
| May 2026 | 59.2% | 26.7% | 9.8% | 2.9% | 1.3% |
| Jun 2026 | 62.4% | 23% | 10.3% | 2.5% | 1.7% |
| Jul 2026 | 60.7% | 27.3% | 8.2% | 2.5% | 1.3% |
| Aug 2026 | 63.9% | 23.4% | 8.6% | 2.6% | 1.4% |
| Sep 2026 | 64% | 23.5% | 8.6% | 2.1% | 1.7% |
How has the Charlotte Tilbury and Essence comparison changed over the last 12 months?
3 findings
- Charlotte Tilbury was ahead of Essence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among bronzer stick brands worldwide moved from 57.1% to 64%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Essence’s estimated Share of Search among bronzer stick brands worldwide moved from 1% to 1.7%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for bronzer stick brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Essence worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Other head-to-heads among bronzer stick brands
Charlotte Tilbury vs Rare Beauty: compare search popularity
Charlotte Tilbury vs Pixi: compare search popularity
Charlotte Tilbury vs Milk Makeup: compare search popularity- Rare Beauty vs Pixi: compare search popularity
- Rare Beauty vs Milk Makeup: compare search popularity
- Pixi vs Milk Makeup: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Essence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charlotte Tilbury
1 branded search term
- charlotte tilbury
Essence
1 branded search term
- essence makeup
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.