Milk Makeup vs Rare Beauty:Which is searched more?
In September 2026, Rare Beauty had more branded searches than Milk Makeup among bronzer stick brands worldwide. Rare Beauty was estimated to have 550K branded searches compared to Milk Makeup’s 49.5K, and held a 23.2% Share of Search versus Milk Makeup’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Milk Makeup or Rare Beauty?
Compare the bronzer stick brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rare Beauty, Milk Makeup. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Rare Beauty | Pixi | Essence | Milk Makeup |
|---|---|---|---|---|---|
| Oct 2025 | 56.5% | 31% | 7.7% | 2% | 2.8% |
| Nov 2025 | 67.4% | 24.6% | 5% | 1.2% | 1.8% |
| Dec 2025 | 66.3% | 24.2% | 6% | 1.3% | 2.2% |
| Jan 2026 | 56.5% | 31% | 7.7% | 2% | 2.8% |
| Feb 2026 | 56% | 30.9% | 7.7% | 2% | 3.4% |
| Mar 2026 | 59.8% | 26.8% | 8.1% | 2.4% | 2.9% |
| Apr 2026 | 54.9% | 30.3% | 9.1% | 2.4% | 3.3% |
| May 2026 | 58.4% | 26.3% | 9.7% | 2.6% | 2.9% |
| Jun 2026 | 61.7% | 22.8% | 10.2% | 2.8% | 2.5% |
| Jul 2026 | 60.1% | 27% | 8.1% | 2.4% | 2.4% |
| Aug 2026 | 63.2% | 23.2% | 8.5% | 2.5% | 2.5% |
| Sep 2026 | 63.1% | 23.2% | 8.5% | 3.1% | 2.1% |
How has the Milk Makeup and Rare Beauty comparison changed over the last 12 months?
3 findings
- Rare Beauty was ahead of Milk Makeup in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among bronzer stick brands worldwide moved from 2.8% to 2.1%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among bronzer stick brands worldwide moved from 31% to 23.2%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for bronzer stick brands worldwide in September 2026?
3 changes
In September 2026, Essence overtook Milk Makeup to rank 4th among bronzer stick brands worldwide, with 3.1% estimated Share of Search.
Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Estimated monthly branded searches for Milk Makeup worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.
Other head-to-heads among bronzer stick brands
Charlotte Tilbury vs Rare Beauty: compare search popularity
Charlotte Tilbury vs Pixi: compare search popularity- Charlotte Tilbury vs Essence: compare search popularity
- Charlotte Tilbury vs Milk Makeup: compare search popularity
- Rare Beauty vs Pixi: compare search popularity
- Rare Beauty vs Essence: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Milk Makeup’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Milk Makeup
1 branded search term
- milk makeup
Rare Beauty
1 branded search term
- rare beauty
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.