How popular isRare Beauty in search?
In September 2026, there were an estimated 550K branded searches for Rare Beauty worldwide which is down 33.2% over the last 12 months. Rare Beauty holds 23.9% estimated Share of Search among bronzer stick brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Charlotte Tilbury65.2%
Rare Beauty23.9%
Pixi8.8%
Milk Makeup2.2%
Essence0.02%
Follow Rare Beauty and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which bronzer stick brands compete with Rare Beauty?
Share of Search by month for Charlotte Tilbury, Rare Beauty, Pixi, Milk Makeup. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Rare Beauty | Pixi | Milk Makeup | Essence |
|---|---|---|---|---|---|
| Oct 2025 | 57.7% | 31.6% | 7.8% | 2.8% | <0.01% |
| Nov 2025 | 68.2% | 24.9% | 5.1% | 1.8% | <0.01% |
| Dec 2025 | 67.2% | 24.5% | 6.1% | 2.2% | <0.01% |
| Jan 2026 | 57.7% | 31.6% | 7.8% | 2.8% | <0.01% |
| Feb 2026 | 57.2% | 31.5% | 7.8% | 3.5% | <0.01% |
| Mar 2026 | 61.2% | 27.5% | 8.3% | 3% | <0.01% |
| Apr 2026 | 56.2% | 31% | 9.3% | 3.4% | <0.01% |
| May 2026 | 60% | 27.1% | 10% | 3% | <0.01% |
| Jun 2026 | 63.4% | 23.4% | 10.5% | 2.6% | 0.07% |
| Jul 2026 | 61.6% | 27.6% | 8.3% | 2.5% | 0.04% |
| Aug 2026 | 64.8% | 23.8% | 8.8% | 2.6% | 0.03% |
| Sep 2026 | 65.2% | 23.9% | 8.8% | 2.2% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.2% | 1.5M | 0% | +0.3 points | |
| 2, held 2nd | 23.9% | 550K | 0% | +0.1 points | |
| 3, held 3rd | 8.8% | 202K | -0.15% | 0 points | |
| 4, held 4th | 2.2% | 49.5K | -18.2% | -0.5 points | |
| 5, held 5th | 0.02% | 480 | -18.6% | 0 points |
65.2%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.3 points.
23.9%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Pixi8.8%
Held 3rd. 202K estimated branded searches, -0.15% vs prior month. Share 0 points.
2.2%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
5.
Essence0.02%
Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.
Compare search popularity between Rare Beauty and its closest rivals
Every comparison with Rare Beauty
15 comparisons
- CeraVe vs Rare Beauty
- Charlotte Tilbury vs Rare Beauty
- Estée Lauder vs Rare Beauty
- Hourglass vs Rare Beauty
- Huda Beauty vs Rare Beauty
- Maybelline vs Rare Beauty
- Fenty Beauty vs Rare Beauty
- Rare Beauty vs SkinCeuticals
- L'Oréal Paris vs Rare Beauty
- Bobbi Brown vs Rare Beauty
- Makeup by Mario vs Rare Beauty
- Rare Beauty vs Tarte
- Pixi vs Rare Beauty
- e.l.f. vs Rare Beauty
- Rare Beauty vs Real Techniques
How has branded search demand for Rare Beauty changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rare Beauty worldwide fell from 823K to 550K.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among bronzer stick brands worldwide decreased from 31.6% to 23.9%.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among bronzer stick brands worldwide peaked at 31.6% in October 2025 and was lowest at 23.4% in June 2026.
How did search popularity change for bronzer stick brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Essence worldwide rose 182.4% over 12 measured months, from 170 to 480 in September 2026.
Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Estimated monthly branded searches for Milk Makeup worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.
Where does Rare Beauty compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 5th of 27 | 7.7% | Show ranking |
| Tinted moisturizer brands | 2nd of 4 | 18.9% | Show ranking |
| Bronzer stick brands | 2nd of 5 | 23.9% | Shown above |
| Concealer brush brands | 1st of 5 | 64.7% | Show ranking |
| Contour stick brands | 1st of 3 | 65.1% | Show ranking |
How is Rare Beauty measured?
Brandwave collects information about searches that people make online using Rare Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rare beauty
Do you work for Rare Beauty? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Rare Beauty your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.