Brandwave

How popular isPixi in search?

In September 2026, there were an estimated 202K branded searches for Pixi worldwide which held steady over the last 12 months. Pixi holds 8.6% estimated Share of Search among bronzer stick brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Charlotte Tilbury64%
  2. Rare Beauty23.5%
  3. Pixi8.6%
  4. Milk Makeup2.1%
  5. Essence1.7%
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Which bronzer stick brands compete with Pixi?

Pixi against bronzer stick brands worldwide, by month

Share of Search by month for Charlotte Tilbury, Rare Beauty, Pixi, Milk Makeup. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyRare BeautyPixiMilk MakeupEssence
Oct 202557.1%31.3%7.7%2.8%1%
Nov 202567.8%24.7%5%1.8%0.67%
Dec 202566.7%24.4%6.1%2.2%0.66%
Jan 202657.1%31.3%7.7%2.8%1%
Feb 202656.6%31.2%7.7%3.4%1%
Mar 202660.4%27.1%8.2%3%1.3%
Apr 202655.5%30.6%9.2%3.4%1.2%
May 202659.2%26.7%9.8%2.9%1.3%
Jun 202662.4%23%10.3%2.5%1.7%
Jul 202660.7%27.3%8.2%2.5%1.3%
Aug 202663.9%23.4%8.6%2.6%1.4%
Sep 202664%23.5%8.6%2.1%1.7%

  1. 1.Charlotte Tilbury

    64%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Rare Beauty

    23.5%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Pixi

    8.6%

    Held 3rd. 202K estimated branded searches, -0.15% vs prior month. Share 0 points.

  4. 4.Milk Makeup

    2.1%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Essence

    1.7%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

Compare search popularity between Pixi and its closest rivals

Every comparison with Pixi

How has branded search demand for Pixi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pixi worldwide held steady, from 203K to 202K.
  • Across the 12 months ending September 2026, Pixi’s estimated Share of Search among bronzer stick brands worldwide increased from 7.7% to 8.6%.
  • Across the 12 months ending September 2026, Pixi’s estimated Share of Search among bronzer stick brands worldwide peaked at 10.3% in June 2026 and was lowest at 5% in November 2025.

How did search popularity change for bronzer stick brands worldwide in September 2026?

  1. Estimated monthly branded searches for Essence worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

  3. Estimated monthly branded searches for Milk Makeup worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

Where does Pixi compete?

Pixi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Toners4th of 65.4%Show ranking
Bronzer stick brands3rd of 58.6%Shown above

How is Pixi measured?

Brandwave collects information about searches that people make online using Pixi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • pixi
  • pixi skincare

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How the Brand Demand Index is measured

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