Bronzer stick brands:Which are searched most?
In September 2026, Charlotte Tilbury was the most searched among bronzer stick brands worldwide, with an estimated 1.5M branded searches and 65.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Charlotte Tilbury65.2%
Rare Beauty23.9%
Pixi8.8%
Milk Makeup2.2%
Essence0.02%
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Share of SearchLeaderboard
Compare the bronzer stick brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charlotte Tilbury, Rare Beauty, Pixi, Milk Makeup. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Rare Beauty | Pixi | Milk Makeup | Essence |
|---|---|---|---|---|---|
| Oct 2025 | 57.7% | 31.6% | 7.8% | 2.8% | <0.01% |
| Nov 2025 | 68.2% | 24.9% | 5.1% | 1.8% | <0.01% |
| Dec 2025 | 67.2% | 24.5% | 6.1% | 2.2% | <0.01% |
| Jan 2026 | 57.7% | 31.6% | 7.8% | 2.8% | <0.01% |
| Feb 2026 | 57.2% | 31.5% | 7.8% | 3.5% | <0.01% |
| Mar 2026 | 61.2% | 27.5% | 8.3% | 3% | <0.01% |
| Apr 2026 | 56.2% | 31% | 9.3% | 3.4% | <0.01% |
| May 2026 | 60% | 27.1% | 10% | 3% | <0.01% |
| Jun 2026 | 63.4% | 23.4% | 10.5% | 2.6% | 0.07% |
| Jul 2026 | 61.6% | 27.6% | 8.3% | 2.5% | 0.04% |
| Aug 2026 | 64.8% | 23.8% | 8.8% | 2.6% | 0.03% |
| Sep 2026 | 65.2% | 23.9% | 8.8% | 2.2% | 0.02% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.2% | 1.5M | 0% | +0.3 points | |
| 2, held 2nd | 23.9% | 550K | 0% | +0.1 points | |
| 3, held 3rd | 8.8% | 202K | -0.15% | 0 points | |
| 4, held 4th | 2.2% | 49.5K | -18.2% | -0.5 points | |
| 5, held 5th | 0.02% | 480 | -18.6% | 0 points |
65.2%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.3 points.
23.9%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Pixi8.8%
Held 3rd. 202K estimated branded searches, -0.15% vs prior month. Share 0 points.
2.2%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
5.
Essence0.02%
Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Charlotte Tilbury vs Rare Beauty: compare search popularity
- Charlotte Tilbury vs Pixi: compare search popularity
- Charlotte Tilbury vs Milk Makeup: compare search popularity
- Rare Beauty vs Pixi: compare search popularity
- Rare Beauty vs Milk Makeup: compare search popularity
- Pixi vs Milk Makeup: compare search popularity
- Compare any of these brands
Which brand is most popular in search among bronzer stick brands worldwide?
5 brands
In September 2026, Charlotte Tilbury was the most searched among bronzer stick brands worldwide, with an estimated 1.5M branded searches and 65.2% estimated Share of Search within this set. Rare Beauty is in 2nd place, 41.3 percentage points behind at 23.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Charlotte Tilbury | 57.7% → 65.2% | 68.2%Nov 2025 | 56.2%Apr 2026 | 1st |
| Rare Beauty | 31.6% → 23.9% | 31.6%Oct 2025 | 23.4%Jun 2026 | 2nd |
| Pixi | 7.8% → 8.8% | 10.5%Jun 2026 | 5.1%Nov 2025 | 3rd |
| Milk Makeup | 2.8% → 2.2% | 3.5%Feb 2026 | 1.8%Nov 2025 | 4th |
| Essence | <0.01% → 0.02% | 0.07%Jun 2026 | <0.01%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among bronzer stick brands worldwide increased from 57.7% to 65.2%.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among bronzer stick brands worldwide decreased from 31.6% to 23.9%.
- Across the 12 months ending September 2026, Pixi’s estimated Share of Search among bronzer stick brands worldwide increased from 7.8% to 8.8%.
- Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among bronzer stick brands worldwide decreased from 2.8% to 2.2%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among bronzer stick brands worldwide peaked at 68.2% in November 2025 and was lowest at 56.2% in April 2026.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among bronzer stick brands worldwide peaked at 31.6% in October 2025 and was lowest at 23.4% in June 2026.
- Across the 12 months ending September 2026, Pixi’s estimated Share of Search among bronzer stick brands worldwide peaked at 10.5% in June 2026 and was lowest at 5.1% in November 2025.
- Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among bronzer stick brands worldwide peaked at 3.5% in February 2026 and was lowest at 1.8% in November 2025.
- Across the 12 months ending September 2026, Essence held steady: its estimated Share of Search among bronzer stick brands worldwide moved less than 0.5 percentage points.
How did search popularity change for bronzer stick brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Essence worldwide rose 182.4% over 12 measured months, from 170 to 480 in September 2026.
Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Estimated monthly branded searches for Milk Makeup worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.
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