Brandwave

How popular isMilk Makeup in search?

In September 2026, there were an estimated 49.5K branded searches for Milk Makeup worldwide which is down 33.1% over the last 12 months. Milk Makeup holds 2.1% estimated Share of Search among bronzer stick brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Charlotte Tilbury64%
  2. Rare Beauty23.5%
  3. Pixi8.6%
  4. Milk Makeup2.1%
  5. Essence1.7%
Milk Makeup website (opens in a new tab)

Follow Milk Makeup and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which bronzer stick brands compete with Milk Makeup?

Milk Makeup against bronzer stick brands worldwide, by month

Share of Search by month for Charlotte Tilbury, Rare Beauty, Pixi, Milk Makeup. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyRare BeautyPixiMilk MakeupEssence
Oct 202557.1%31.3%7.7%2.8%1%
Nov 202567.8%24.7%5%1.8%0.67%
Dec 202566.7%24.4%6.1%2.2%0.66%
Jan 202657.1%31.3%7.7%2.8%1%
Feb 202656.6%31.2%7.7%3.4%1%
Mar 202660.4%27.1%8.2%3%1.3%
Apr 202655.5%30.6%9.2%3.4%1.2%
May 202659.2%26.7%9.8%2.9%1.3%
Jun 202662.4%23%10.3%2.5%1.7%
Jul 202660.7%27.3%8.2%2.5%1.3%
Aug 202663.9%23.4%8.6%2.6%1.4%
Sep 202664%23.5%8.6%2.1%1.7%

  1. 1.Charlotte Tilbury

    64%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Rare Beauty

    23.5%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Pixi

    8.6%

    Held 3rd. 202K estimated branded searches, -0.15% vs prior month. Share 0 points.

  4. 4.Milk Makeup

    2.1%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Essence

    1.7%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

Compare search popularity between Milk Makeup and its closest rivals

Every comparison with Milk Makeup

How has branded search demand for Milk Makeup changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Milk Makeup worldwide fell from 74K to 49.5K.
  • Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among bronzer stick brands worldwide decreased from 2.8% to 2.1%.
  • Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among bronzer stick brands worldwide peaked at 3.4% in February 2026 and was lowest at 1.8% in November 2025.

How did search popularity change for bronzer stick brands worldwide in September 2026?

  1. Estimated monthly branded searches for Essence worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

  3. Estimated monthly branded searches for Milk Makeup worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

Where does Milk Makeup compete?

Milk Makeup is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup and cosmetics brands22nd of 270.62%Show ranking
Bronzer stick brands4th of 52.1%Shown above
Contour stick brands3rd of 35.9%Show ranking

How is Milk Makeup measured?

Brandwave collects information about searches that people make online using Milk Makeup’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • milk makeup

Do you work for Milk Makeup? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Milk Makeup your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free