Essence vs Milk Makeup:Which is searched more?
In September 2026, Milk Makeup had more branded searches than Essence among bronzer stick brands worldwide. Milk Makeup was estimated to have 49.5K branded searches compared to Essence’s 40.5K, and held a 2.1% Share of Search versus Essence’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Essence or Milk Makeup?
Compare the bronzer stick brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milk Makeup, Essence. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Rare Beauty | Pixi | Milk Makeup | Essence |
|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 31.3% | 7.7% | 2.8% | 1% |
| Nov 2025 | 67.8% | 24.7% | 5% | 1.8% | 0.67% |
| Dec 2025 | 66.7% | 24.4% | 6.1% | 2.2% | 0.66% |
| Jan 2026 | 57.1% | 31.3% | 7.7% | 2.8% | 1% |
| Feb 2026 | 56.6% | 31.2% | 7.7% | 3.4% | 1% |
| Mar 2026 | 60.4% | 27.1% | 8.2% | 3% | 1.3% |
| Apr 2026 | 55.5% | 30.6% | 9.2% | 3.4% | 1.2% |
| May 2026 | 59.2% | 26.7% | 9.8% | 2.9% | 1.3% |
| Jun 2026 | 62.4% | 23% | 10.3% | 2.5% | 1.7% |
| Jul 2026 | 60.7% | 27.3% | 8.2% | 2.5% | 1.3% |
| Aug 2026 | 63.9% | 23.4% | 8.6% | 2.6% | 1.4% |
| Sep 2026 | 64% | 23.5% | 8.6% | 2.1% | 1.7% |
How has the Essence and Milk Makeup comparison changed over the last 12 months?
3 findings
- Milk Makeup was ahead of Essence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Essence’s estimated Share of Search among bronzer stick brands worldwide moved from 1% to 1.7%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among bronzer stick brands worldwide moved from 2.8% to 2.1%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for bronzer stick brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Essence worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Estimated monthly branded searches for Milk Makeup worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.
Other head-to-heads among bronzer stick brands
Charlotte Tilbury vs Rare Beauty: compare search popularity
Charlotte Tilbury vs Pixi: compare search popularity- Charlotte Tilbury vs Milk Makeup: compare search popularity
- Rare Beauty vs Pixi: compare search popularity
- Rare Beauty vs Milk Makeup: compare search popularity
- Pixi vs Milk Makeup: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Essence’s and Milk Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Essence
1 branded search term
- essence makeup
Milk Makeup
1 branded search term
- milk makeup
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.