Brandwave

How popular isDe'Longhi in search?

In September 2026, there were an estimated 1.4M branded searches for De'Longhi worldwide which is down 12.5% over the last 12 months. De'Longhi holds 14% estimated Share of Search among heaters worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson79.4%
  2. De'Longhi14%
  3. Honeywell4.4%
  4. Russell Hobbs1.5%
  5. Dimplex0.38%
  6. Vornado0.35%
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Where does De'Longhi compete?

De'Longhi is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heaters2nd of 614%Shown below
Space heater brands2nd of 514.8%Show ranking
Coffee machine brands2nd of 622.6%Show ranking
Toaster oven brands1st of 627.8%Show ranking
Chip fryer brands1st of 534.4%Show ranking
Milk frother brands1st of 553.4%Show ranking
Home espresso machine brands1st of 554.6%Show ranking
Panel heater brands1st of 587%Show ranking
Dehumidifier brands1st of 589.4%Show ranking
Heater and dehumidifier brands1st of 393.5%Show ranking

Which heaters compete with De'Longhi?

De'Longhi against heaters worldwide, by month

Share of Search by month for Dyson, De'Longhi, Honeywell. The figures are in the table below the chart.

View monthly share of search table
MonthDysonDe'LonghiHoneywellRussell HobbsDimplexVornado
Oct 202577.2%15%5%1.9%0.59%0.38%
Nov 202580.8%13.6%3.3%1.5%0.48%0.26%
Dec 202581%13.6%3%1.6%0.4%0.35%
Jan 202678.1%14.4%4.6%1.8%0.59%0.49%
Feb 202678.1%14.3%4.8%1.8%0.53%0.38%
Mar 202676.7%14.7%5.9%1.9%0.43%0.32%
Apr 202676.7%15.7%5.1%1.7%0.38%0.4%
May 202676.6%15.6%5.1%1.7%0.38%0.58%
Jun 202675.9%15.1%6.2%1.7%0.42%0.69%
Jul 202675%16.3%5.6%1.8%0.42%0.77%
Aug 202677.6%15.2%4.7%1.6%0.31%0.53%
Sep 202679.4%14%4.4%1.5%0.38%0.35%

  1. 1.Dyson

    79.4%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +1.8 points.

  2. 2.De'Longhi

    14%

    Held 2nd. 1.4M estimated branded searches, -0.62% vs prior month. Share -1.2 points.

  3. 3.Honeywell

    4.4%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Russell Hobbs

    1.5%

    Held 4th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Dimplex

    0.38%

    Moved from 6th to 5th. 38.9K estimated branded searches, +30.1% vs prior month. Share +0.1 points.

  6. 6.Vornado

    0.35%

    Moved from 5th to 6th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.2 points.

Compare search popularity between De'Longhi and its closest rivals

Every comparison with De'Longhi

How has branded search demand for De'Longhi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for De'Longhi worldwide fell from 1.6M to 1.4M.
  • Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among heaters worldwide decreased from 15% to 14%.
  • Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among heaters worldwide peaked at 16.3% in July 2026 and was lowest at 13.6% in December 2025.

How did search popularity change for heaters worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among heaters worldwide, from 77.6% to 79.4%.

  2. In September 2026, De'Longhi lost estimated Share of Search among heaters worldwide, from 15.2% to 14%.

  3. Honeywell’s estimated Share of Search among heaters worldwide has lost ground for 3 months in a row, from 6.2% to 4.4% in September 2026.

  4. In September 2026, Dimplex rose from 6th to 5th among heaters worldwide.

  5. In September 2026, Vornado fell from 5th to 6th among heaters worldwide.

  6. Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.

How is De'Longhi measured?

Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • de'longhi espresso machine
  • delonghi
  • delonghi coffee machine
  • delonghi dedica
  • delonghi dinamica
  • delonghi eletta
  • delonghi la specialista
  • delonghi magnifica

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How the Brand Demand Index is measured

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