Brandwave

How popular isDeel in search?

In August 2026, there were an estimated 323K branded searches for Deel worldwide which held steady over the last 11 months. Deel holds 16.1% estimated Share of Search among payroll services worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Paychex45.9%
  2. Rippling24.7%
  3. Deel16.1%
  4. RUN Powered by ADP9.4%
  5. Gusto3.8%
  6. CloudPay<0.01%
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Which payroll services compete with Deel?

Deel against payroll services worldwide, by month

Share of Search by month for Paychex, Rippling, Deel, RUN Powered by ADP, Gusto. The figures are in the table below the chart.

View monthly share of search table
MonthPaychexRipplingDeelRUN Powered by ADPGustoCloudPay
Oct 202545.7%27.2%14.5%9.1%3.6%<0.01%
Nov 202543.5%25.9%16.8%9.9%3.9%<0.01%
Dec 202546.1%25.4%14.6%10.5%3.5%<0.01%
Jan 202650.4%22.9%13.1%9.4%4.2%<0.01%
Feb 202646.4%25.7%14.8%8.8%4.4%<0.01%
Mar 202643.4%25.5%15.1%10.7%5.3%<0.01%
Apr 202644.7%25.1%15.5%9.7%5%<0.01%
May 202640.7%21%24%9.3%5%<0.01%
Jun 202645.2%24.4%15.7%9.8%4.8%<0.01%
Jul 202645.5%24.3%15.8%10.2%4.1%<0.01%
Aug 202645.9%24.7%16.1%9.4%3.8%<0.01%
Sep 2026——————

  1. 1.Paychex

    45.9%

    Held 1st. 922K estimated branded searches, -0.03% vs prior month. Share +0.4 points.

  2. 2.Rippling

    24.7%

    Held 2nd. 497K estimated branded searches, +0.83% vs prior month. Share +0.4 points.

  3. 3.Deel

    16.1%

    Held 3rd. 323K estimated branded searches, +0.86% vs prior month. Share +0.3 points.

  4. 4.RUN Powered by ADP

    9.4%

    Held 4th. 189K estimated branded searches, -8.1% vs prior month. Share -0.7 points.

  5. 5.Gusto

    3.8%

    Held 5th. 76.3K estimated branded searches, -8.9% vs prior month. Share -0.3 points.

  6. 6.CloudPay

    <0.01%

    Held 6th. 40 estimated branded searches, -42.9% vs prior month. Share 0 points.

Compare search popularity between Deel and its closest rivals

How has branded search demand for Deel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Deel worldwide held steady, from 319K to 323K.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll services worldwide increased from 14.5% to 16.1%.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll services worldwide peaked at 24% in May 2026 and was lowest at 13.1% in January 2026.

How did search popularity change for payroll services worldwide in August 2026?

  1. In August 2026, RUN Powered by ADP lost estimated Share of Search among payroll services worldwide, from 10.2% to 9.4%.

  2. Paychex’s estimated Share of Search among payroll services worldwide has gained ground for 3 months in a row, from 40.7% to 45.9% in August 2026.

  3. Gusto’s estimated Share of Search among payroll services worldwide has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.

  4. Estimated monthly branded searches for CloudPay worldwide fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

  5. Estimated monthly branded searches for Rippling worldwide fell 17.1% over 11 measured months, from 599K to 497K in August 2026.

Where does Deel compete?

Deel is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payroll services3rd of 616.1%Shown above
Payroll software3rd of 516.1%Show ranking
Employer of record platforms1st of 881.9%Show ranking
payroll platforms1st of 586.1%Show ranking
Immigration software1st of 587.2%Show ranking
Contractor management platforms1st of 589.5%Show ranking

How is Deel measured?

Brandwave collects information about searches that people make online using Deel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • Deel
  • deel app
  • deel com
  • deel company
  • deel contractor management
  • deel contractors
  • deel cost
  • deel costs
  • deel demo
  • deel employer of record
  • deel eor
  • deel global payroll
  • deel hr
  • deel hr company
  • deel payroll
  • deel prices
  • deel pricing
  • deel software
  • deel website
  • deel.com
  • global payroll deel
  • let's deel
  • letsdeel
  • payroll deel

Do you work for Deel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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