Brandwave

Payroll services:Which brands are most popular in search?

In August 2026, Paychex was the most searched among payroll services worldwide, with an estimated 922K branded searches and 45.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Paychex45.9%
  2. Rippling24.7%
  3. Deel16.1%
  4. RUN Powered by ADP9.4%
  5. Gusto3.8%
  6. CloudPay<0.01%

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Share of SearchLeaderboard

Compare the payroll services recruiters choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among payroll services worldwide, by month

Share of Search by month for Paychex, Rippling, Deel, RUN Powered by ADP, Gusto. The figures are in the table below the chart.

View monthly share of search table
MonthPaychexRipplingDeelRUN Powered by ADPGustoCloudPay
Oct 202545.7%27.2%14.5%9.1%3.6%<0.01%
Nov 202543.5%25.9%16.8%9.9%3.9%<0.01%
Dec 202546.1%25.4%14.6%10.5%3.5%<0.01%
Jan 202650.4%22.9%13.1%9.4%4.2%<0.01%
Feb 202646.4%25.7%14.8%8.8%4.4%<0.01%
Mar 202643.4%25.5%15.1%10.7%5.3%<0.01%
Apr 202644.7%25.1%15.5%9.7%5%<0.01%
May 202640.7%21%24%9.3%5%<0.01%
Jun 202645.2%24.4%15.7%9.8%4.8%<0.01%
Jul 202645.5%24.3%15.8%10.2%4.1%<0.01%
Aug 202645.9%24.7%16.1%9.4%3.8%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Paychex

    45.9%

    Held 1st. 922K estimated branded searches, -0.03% vs prior month. Share +0.4 points.

  2. 2.Rippling

    24.7%

    Held 2nd. 497K estimated branded searches, +0.83% vs prior month. Share +0.4 points.

  3. 3.Deel

    16.1%

    Held 3rd. 323K estimated branded searches, +0.86% vs prior month. Share +0.3 points.

  4. 4.RUN Powered by ADP

    9.4%

    Held 4th. 189K estimated branded searches, -8.1% vs prior month. Share -0.7 points.

  5. 5.Gusto

    3.8%

    Held 5th. 76.3K estimated branded searches, -8.9% vs prior month. Share -0.3 points.

  6. 6.CloudPay

    <0.01%

    Held 6th. 40 estimated branded searches, -42.9% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among payroll services worldwide?

In August 2026, Paychex was the most searched among payroll services worldwide, with an estimated 922K branded searches and 45.9% estimated Share of Search within this set. Rippling is in 2nd place, 21.2 percentage points behind at 24.7% Share of Search.

Global payroll services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Paychex45.7% → 45.9%50.4%Jan 202640.7%May 20261st
Rippling27.2% → 24.7%27.2%Oct 202521%May 20262nd
Deel14.5% → 16.1%24%May 202613.1%Jan 20263rd
RUN Powered by ADP9.1% → 9.4%10.7%Mar 20268.8%Feb 20264th
Gusto3.6% → 3.8%5.3%Mar 20263.5%Dec 20255th
CloudPay<0.01%<0.01%May 2026<0.01%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Rippling’s estimated Share of Search among payroll services worldwide decreased from 27.2% to 24.7%.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll services worldwide increased from 14.5% to 16.1%.
  • Across the 11 months ending August 2026, Paychex’s estimated Share of Search among payroll services worldwide peaked at 50.4% in January 2026 and was lowest at 40.7% in May 2026.
  • Across the 11 months ending August 2026, Rippling’s estimated Share of Search among payroll services worldwide peaked at 27.2% in October 2025 and was lowest at 21% in May 2026.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll services worldwide peaked at 24% in May 2026 and was lowest at 13.1% in January 2026.
  • Across the 11 months ending August 2026, RUN Powered by ADP’s estimated Share of Search among payroll services worldwide peaked at 10.7% in March 2026 and was lowest at 8.8% in February 2026.
  • Across the 11 months ending August 2026, Gusto’s estimated Share of Search among payroll services worldwide peaked at 5.3% in March 2026 and was lowest at 3.5% in December 2025.
  • Across the 11 months ending August 2026, Paychex, RUN Powered by ADP, Gusto and CloudPay held steady: their estimated Share of Search among payroll services worldwide each moved less than 0.5 percentage points.

How did search popularity change for payroll services worldwide in August 2026?

  1. In August 2026, RUN Powered by ADP lost estimated Share of Search among payroll services worldwide, from 10.2% to 9.4%.

  2. Paychex’s estimated Share of Search among payroll services worldwide has gained ground for 3 months in a row, from 40.7% to 45.9% in August 2026.

  3. Gusto’s estimated Share of Search among payroll services worldwide has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.

  4. Estimated monthly branded searches for CloudPay worldwide fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

  5. Estimated monthly branded searches for Rippling worldwide fell 17.1% over 11 measured months, from 599K to 497K in August 2026.

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