RUN Powered by ADP vs Paychex:Which is more popular by branded search?
In August 2026, Paychex had more branded searches than RUN Powered by ADP among HR and payroll software for small and midsize businesses worldwide. Paychex was estimated to have 922K branded searches compared to RUN Powered by ADP’s 189K, and held a 40.9% Share of Search versus RUN Powered by ADP’s 8.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, RUN Powered by ADP or Paychex?
Compare HR, payroll, and people-management software sold to small and midsize businesses, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paychex, RUN Powered by ADP. The figures are in the table below the chart.
View monthly share of search table
| Month | Paychex | Rippling | BambooHR | RUN Powered by ADP | Personio | HiBob | Gusto | Justworks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 23.8% | 11.2% | 7.9% | 6.7% | 4.7% | 3.1% | 2.5% |
| Nov 2025 | 37.9% | 22.6% | 11.3% | 8.6% | 7.8% | 5.4% | 3.4% | 2.9% |
| Dec 2025 | 41.4% | 22.8% | 10.1% | 9.4% | 5.7% | 4.8% | 3.1% | 2.6% |
| Jan 2026 | 44.4% | 20.2% | 10.2% | 8.3% | 6.1% | 4.3% | 3.7% | 2.8% |
| Feb 2026 | 42.4% | 23.5% | 8.6% | 8% | 5.9% | 5% | 4% | 2.7% |
| Mar 2026 | 36.6% | 21.5% | 13% | 9.1% | 6.7% | 5.7% | 4.4% | 3.1% |
| Apr 2026 | 39.1% | 21.9% | 12% | 8.5% | 5.9% | 5% | 4.3% | 3.3% |
| May 2026 | 39.1% | 20.2% | 11.7% | 8.9% | 6.6% | 5.6% | 4.8% | 3% |
| Jun 2026 | 38.8% | 21% | 11.9% | 8.4% | 7.1% | 6% | 4.1% | 2.7% |
| Jul 2026 | 40.8% | 21.8% | 10.5% | 9.1% | 6.1% | 5.2% | 3.7% | 2.8% |
| Aug 2026 | 40.9% | 22.1% | 11.1% | 8.4% | 6.1% | 5.2% | 3.4% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the RUN Powered by ADP and Paychex comparison changed over the last 12 months?
3 findings
- Paychex was ahead of RUN Powered by ADP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, RUN Powered by ADP’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 7.9% to 8.4%, and its estimated monthly branded searches moved from 200K to 189K.
- Across the 11 months ending August 2026, Paychex’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 40% to 40.9%, and its estimated monthly branded searches moved from 1M to 922K.
How did search popularity change for HR and payroll software for small and midsize businesses worldwide in August 2026?
1 change
In August 2026, RUN Powered by ADP lost estimated Share of Search among HR and payroll software for small and midsize businesses worldwide, from 9.1% to 8.4%.
How each brand is measured
Brandwave collects information about searches that people make online using RUN Powered by ADP’s and Paychex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RUN Powered by ADP
24 branded search terms
- adp com run payroll
- adp on the run
- adp payroll run payroll
- ADP RUN
- adp run adp
- adp run app
- adp run online
- adp run payroll
- adp run payroll adp
- adp run payroll app
- adp run payroll com
- adp run powered by adp
- adp run pricing
- adp runpayroll adp com
- adprunpayroll adp com
- run adp
- run adp com
- run adp employer
- run adp payroll com
- run payroll adp
- run payroll adp com
- run payroll adp run
- run powered by adp
- www run adp
Paychex
6 branded search terms
- Paychex
- Paychex Flex
- paychex hr
- paychex payroll
- paychex payroll services
- paychex pricing
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