How popular isPaychex in search?
In August 2026, there were an estimated 922K branded searches for Paychex worldwide which is down 8.5% over the last 11 months. Paychex holds 40.9% estimated Share of Search among HR and payroll software for small and midsize businesses worldwide and is ranked 1st of 8 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Paychex and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which HR and payroll software for small and midsize businesses compete with Paychex?
Share of Search by month for Paychex, Rippling, BambooHR, RUN Powered by ADP, Personio, HiBob, Gusto, Justworks. The figures are in the table below the chart.
View monthly share of search table
| Month | Paychex | Rippling | BambooHR | RUN Powered by ADP | Personio | HiBob | Gusto | Justworks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 23.8% | 11.2% | 7.9% | 6.7% | 4.7% | 3.1% | 2.5% |
| Nov 2025 | 37.9% | 22.6% | 11.3% | 8.6% | 7.8% | 5.4% | 3.4% | 2.9% |
| Dec 2025 | 41.4% | 22.8% | 10.1% | 9.4% | 5.7% | 4.8% | 3.1% | 2.6% |
| Jan 2026 | 44.4% | 20.2% | 10.2% | 8.3% | 6.1% | 4.3% | 3.7% | 2.8% |
| Feb 2026 | 42.4% | 23.5% | 8.6% | 8% | 5.9% | 5% | 4% | 2.7% |
| Mar 2026 | 36.6% | 21.5% | 13% | 9.1% | 6.7% | 5.7% | 4.4% | 3.1% |
| Apr 2026 | 39.1% | 21.9% | 12% | 8.5% | 5.9% | 5% | 4.3% | 3.3% |
| May 2026 | 39.1% | 20.2% | 11.7% | 8.9% | 6.6% | 5.6% | 4.8% | 3% |
| Jun 2026 | 38.8% | 21% | 11.9% | 8.4% | 7.1% | 6% | 4.1% | 2.7% |
| Jul 2026 | 40.8% | 21.8% | 10.5% | 9.1% | 6.1% | 5.2% | 3.7% | 2.8% |
| Aug 2026 | 40.9% | 22.1% | 11.1% | 8.4% | 6.1% | 5.2% | 3.4% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 922K | -0.03% | +0.1 points | |
| 2, held 2nd | 22.1% | 497K | +0.83% | +0.3 points | |
| 3, held 3rd | 11.1% | 249K | +5% | +0.6 points | |
| 4, held 4th | 8.4% | 189K | -8.1% | -0.7 points | |
| 5, held 5th | 6.1% | 138K | -0.32% | 0 points | |
| 6, held 6th | 5.2% | 117K | -0.2% | 0 points | |
| 7, held 7th | 3.4% | 76.3K | -8.9% | -0.3 points | |
| 8, held 8th | 2.8% | 64.1K | +0.27% | 0 points |
1.
Paychex40.9%
held 1st · 922K estimated branded searches · -0.03% vs prior month · +0.1 points
2.
Rippling22.1%
held 2nd · 497K estimated branded searches · +0.83% vs prior month · +0.3 points
3.
BambooHR
11.1%
held 3rd · 249K estimated branded searches · +5% vs prior month · +0.6 points
8.4%
held 4th · 189K estimated branded searches · -8.1% vs prior month · -0.7 points
5.
Personio6.1%
held 5th · 138K estimated branded searches · -0.32% vs prior month · 0 points
6.
HiBob
5.2%
held 6th · 117K estimated branded searches · -0.2% vs prior month · 0 points
7.
Gusto3.4%
held 7th · 76.3K estimated branded searches · -8.9% vs prior month · -0.3 points
2.8%
held 8th · 64.1K estimated branded searches · +0.27% vs prior month · 0 points
Compare search popularity between Paychex and its closest rivals
How has branded search demand for Paychex changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Paychex worldwide fell from 1M to 922K.
- Across the 11 months ending August 2026, Paychex’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide increased from 40% to 40.9%.
- Across the 11 months ending August 2026, Paychex’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide peaked at 44.4% in January 2026 and was lowest at 36.6% in March 2026.
How did search popularity change for HR and payroll software for small and midsize businesses worldwide in August 2026?
5 changes
In August 2026, BambooHR gained estimated Share of Search among HR and payroll software for small and midsize businesses worldwide, from 10.5% to 11.1%.
In August 2026, RUN Powered by ADP lost estimated Share of Search among HR and payroll software for small and midsize businesses worldwide, from 9.1% to 8.4%.
Rippling’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide has gained ground for 3 months in a row, from 20.2% to 22.1% in August 2026.
Gusto’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide has lost ground for 3 months in a row, from 4.8% to 3.4% in August 2026.
Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.
How is Paychex measured?
Brandwave collects information about searches that people make online using Paychex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- Paychex
- Paychex Flex
- paychex hr
- paychex payroll
- paychex payroll services
- paychex pricing
Do you work for Paychex? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Paychex your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.