Paychex vs Personio:Which is more popular by branded search?
In August 2026, Paychex had more branded searches than Personio among HR and payroll software for small and midsize businesses worldwide. Paychex was estimated to have 922K branded searches compared to Personio’s 138K, and held a 40.9% Share of Search versus Personio’s 6.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Paychex or Personio?
Compare HR, payroll, and people-management software sold to small and midsize businesses, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paychex, Personio. The figures are in the table below the chart.
View monthly share of search table
| Month | Paychex | Rippling | BambooHR | RUN Powered by ADP | Personio | HiBob | Gusto | Justworks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 23.8% | 11.2% | 7.9% | 6.7% | 4.7% | 3.1% | 2.5% |
| Nov 2025 | 37.9% | 22.6% | 11.3% | 8.6% | 7.8% | 5.4% | 3.4% | 2.9% |
| Dec 2025 | 41.4% | 22.8% | 10.1% | 9.4% | 5.7% | 4.8% | 3.1% | 2.6% |
| Jan 2026 | 44.4% | 20.2% | 10.2% | 8.3% | 6.1% | 4.3% | 3.7% | 2.8% |
| Feb 2026 | 42.4% | 23.5% | 8.6% | 8% | 5.9% | 5% | 4% | 2.7% |
| Mar 2026 | 36.6% | 21.5% | 13% | 9.1% | 6.7% | 5.7% | 4.4% | 3.1% |
| Apr 2026 | 39.1% | 21.9% | 12% | 8.5% | 5.9% | 5% | 4.3% | 3.3% |
| May 2026 | 39.1% | 20.2% | 11.7% | 8.9% | 6.6% | 5.6% | 4.8% | 3% |
| Jun 2026 | 38.8% | 21% | 11.9% | 8.4% | 7.1% | 6% | 4.1% | 2.7% |
| Jul 2026 | 40.8% | 21.8% | 10.5% | 9.1% | 6.1% | 5.2% | 3.7% | 2.8% |
| Aug 2026 | 40.9% | 22.1% | 11.1% | 8.4% | 6.1% | 5.2% | 3.4% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Paychex and Personio comparison changed over the last 12 months?
3 findings
- Paychex was ahead of Personio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Paychex’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 40% to 40.9%, and its estimated monthly branded searches moved from 1M to 922K.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 6.7% to 6.1%, and its estimated monthly branded searches moved from 169K to 138K.
How did search popularity change for HR and payroll software for small and midsize businesses worldwide in August 2026?
1 change
Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Paychex’s and Personio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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