Brandwave

How popular isRippling in search?

In August 2026, there were an estimated 497K branded searches for Rippling worldwide which is down 17.1% over the last 11 months. Rippling holds 24.7% estimated Share of Search among payroll services worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Paychex45.9%
  2. Rippling24.7%
  3. Deel16.1%
  4. RUN Powered by ADP9.4%
  5. Gusto3.8%
  6. CloudPay<0.01%
Rippling website (opens in a new tab)

Follow Rippling and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which payroll services compete with Rippling?

Rippling against payroll services worldwide, by month

Share of Search by month for Paychex, Rippling, Deel, RUN Powered by ADP, Gusto. The figures are in the table below the chart.

View monthly share of search table
MonthPaychexRipplingDeelRUN Powered by ADPGustoCloudPay
Oct 202545.7%27.2%14.5%9.1%3.6%<0.01%
Nov 202543.5%25.9%16.8%9.9%3.9%<0.01%
Dec 202546.1%25.4%14.6%10.5%3.5%<0.01%
Jan 202650.4%22.9%13.1%9.4%4.2%<0.01%
Feb 202646.4%25.7%14.8%8.8%4.4%<0.01%
Mar 202643.4%25.5%15.1%10.7%5.3%<0.01%
Apr 202644.7%25.1%15.5%9.7%5%<0.01%
May 202640.7%21%24%9.3%5%<0.01%
Jun 202645.2%24.4%15.7%9.8%4.8%<0.01%
Jul 202645.5%24.3%15.8%10.2%4.1%<0.01%
Aug 202645.9%24.7%16.1%9.4%3.8%<0.01%
Sep 2026——————

  1. 1.Paychex

    45.9%

    Held 1st. 922K estimated branded searches, -0.03% vs prior month. Share +0.4 points.

  2. 2.Rippling

    24.7%

    Held 2nd. 497K estimated branded searches, +0.83% vs prior month. Share +0.4 points.

  3. 3.Deel

    16.1%

    Held 3rd. 323K estimated branded searches, +0.86% vs prior month. Share +0.3 points.

  4. 4.RUN Powered by ADP

    9.4%

    Held 4th. 189K estimated branded searches, -8.1% vs prior month. Share -0.7 points.

  5. 5.Gusto

    3.8%

    Held 5th. 76.3K estimated branded searches, -8.9% vs prior month. Share -0.3 points.

  6. 6.CloudPay

    <0.01%

    Held 6th. 40 estimated branded searches, -42.9% vs prior month. Share 0 points.

Compare search popularity between Rippling and its closest rivals

Every comparison with Rippling

How has branded search demand for Rippling changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rippling worldwide fell from 599K to 497K.
  • Across the 11 months ending August 2026, Rippling’s estimated Share of Search among payroll services worldwide decreased from 27.2% to 24.7%.
  • Across the 11 months ending August 2026, Rippling’s estimated Share of Search among payroll services worldwide peaked at 27.2% in October 2025 and was lowest at 21% in May 2026.

How did search popularity change for payroll services worldwide in August 2026?

  1. In August 2026, RUN Powered by ADP lost estimated Share of Search among payroll services worldwide, from 10.2% to 9.4%.

  2. Paychex’s estimated Share of Search among payroll services worldwide has gained ground for 3 months in a row, from 40.7% to 45.9% in August 2026.

  3. Gusto’s estimated Share of Search among payroll services worldwide has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.

  4. Estimated monthly branded searches for CloudPay worldwide fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

  5. Estimated monthly branded searches for Rippling worldwide fell 17.1% over 11 measured months, from 599K to 497K in August 2026.

Where does Rippling compete?

Rippling is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
HR and payroll software for small and midsize businesses2nd of 822.1%Show ranking
Payroll services2nd of 624.7%Shown above
Payroll software2nd of 524.7%Show ranking

How is Rippling measured?

Brandwave collects information about searches that people make online using Rippling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • Rippling
  • rippling app
  • rippling apps
  • rippling com
  • rippling eor
  • rippling hr
  • rippling hr pricing
  • rippling hr software
  • rippling it
  • rippling payroll
  • rippling peo
  • rippling pricing
  • rippling software
  • rippling.com

Do you work for Rippling? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Rippling your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free