Gusto vs Rippling:Which is searched more?
In August 2026, Rippling had more branded searches than Gusto among payroll services worldwide. Rippling was estimated to have 497K branded searches compared to Gusto’s 76.3K, and held a 24.7% Share of Search versus Gusto’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gusto or Rippling?
Compare the payroll services recruiters choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rippling, Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Rippling | Gusto |
|---|---|---|
| Oct 2025 | 27.2% | 3.6% |
| Nov 2025 | 25.9% | 3.9% |
| Dec 2025 | 25.4% | 3.5% |
| Jan 2026 | 22.9% | 4.2% |
| Feb 2026 | 25.7% | 4.4% |
| Mar 2026 | 25.5% | 5.3% |
| Apr 2026 | 25.1% | 5% |
| May 2026 | 21% | 5% |
| Jun 2026 | 24.4% | 4.8% |
| Jul 2026 | 24.3% | 4.1% |
| Aug 2026 | 24.7% | 3.8% |
| Sep 2026 | — | — |
How has the Gusto and Rippling comparison changed over the last 12 months?
3 findings
- Rippling was ahead of Gusto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among payroll services worldwide moved from 3.6% to 3.8%, and its estimated monthly branded searches moved from 78.8K to 76.3K.
- Across the 11 months ending August 2026, Rippling’s estimated Share of Search among payroll services worldwide moved from 27.2% to 24.7%, and its estimated monthly branded searches moved from 599K to 497K.
How did search popularity change for payroll services worldwide in August 2026?
2 changes
Gusto’s estimated Share of Search among payroll services worldwide has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.
Estimated monthly branded searches for Rippling worldwide fell 17.1% over 11 measured months, from 599K to 497K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gusto’s and Rippling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gusto
40 branded search terms
- gusto accounting software
- gusto app
- gusto benefits
- gusto com
- gusto company
- gusto contractor
- gusto cost
- gusto embedded payroll
- gusto for payroll
- gusto for small business
- gusto hr
- gusto hr software
- gusto international contractors
- gusto online payroll
- gusto pay
- gusto paycheck
- gusto payment
- gusto payroll
- gusto payroll app
- gusto payroll company
- gusto payroll cost
- gusto payroll for small business
- gusto payroll pricing
- gusto payroll processing
- gusto payroll provider
- gusto payroll services
- gusto payroll software
- gusto payroll software for small business
- gusto payroll solutions
- gusto payroll system
- gusto platform
- gusto pricing
- gusto pricing payroll
- gusto small business payroll
- gusto software
- gusto time clock
- gusto time tracking
- gusto timetracking
- gusto zen payroll
- gusto.com
Rippling
14 branded search terms
- Rippling
- rippling app
- rippling apps
- rippling com
- rippling eor
- rippling hr
- rippling hr pricing
- rippling hr software
- rippling it
- rippling payroll
- rippling peo
- rippling pricing
- rippling software
- rippling.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.