Payroll software:Which brands are most popular in search?
In August 2026, Paychex was the most searched among payroll software worldwide, with an estimated 922K branded searches and 45.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Paychex45.9%
Rippling24.7%
Deel16.1%RUN Powered by ADP9.4%
Gusto3.8%
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Share of SearchLeaderboard
Compare the platforms businesses run payroll with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paychex, Rippling, Deel, RUN Powered by ADP, Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Paychex | Rippling | Deel | RUN Powered by ADP | Gusto |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 27.2% | 14.5% | 9.1% | 3.6% |
| Nov 2025 | 43.5% | 25.9% | 16.8% | 9.9% | 3.9% |
| Dec 2025 | 46.1% | 25.4% | 14.6% | 10.5% | 3.5% |
| Jan 2026 | 50.4% | 22.9% | 13.1% | 9.4% | 4.2% |
| Feb 2026 | 46.4% | 25.7% | 14.8% | 8.8% | 4.4% |
| Mar 2026 | 43.4% | 25.5% | 15.1% | 10.7% | 5.3% |
| Apr 2026 | 44.7% | 25.1% | 15.5% | 9.7% | 5% |
| May 2026 | 40.7% | 21% | 24% | 9.3% | 5% |
| Jun 2026 | 45.2% | 24.4% | 15.7% | 9.8% | 4.8% |
| Jul 2026 | 45.5% | 24.3% | 15.8% | 10.2% | 4.1% |
| Aug 2026 | 45.9% | 24.7% | 16.1% | 9.4% | 3.8% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.9% | 922K | -0.03% | +0.4 points | |
| 2, held 2nd | 24.7% | 497K | +0.83% | +0.4 points | |
| 3, held 3rd | 16.1% | 323K | +0.86% | +0.3 points | |
| 4, held 4th | 9.4% | 189K | -8.1% | -0.7 points | |
| 5, held 5th | 3.8% | 76.3K | -8.9% | -0.3 points |
1.
Paychex45.9%
Held 1st. 922K estimated branded searches, -0.03% vs prior month. Share +0.4 points.
2.
Rippling24.7%
Held 2nd. 497K estimated branded searches, +0.83% vs prior month. Share +0.4 points.
3.
Deel16.1%
Held 3rd. 323K estimated branded searches, +0.86% vs prior month. Share +0.3 points.
9.4%
Held 4th. 189K estimated branded searches, -8.1% vs prior month. Share -0.7 points.
5.
Gusto3.8%
Held 5th. 76.3K estimated branded searches, -8.9% vs prior month. Share -0.3 points.
Compare search popularity between leading brands
- Paychex vs Rippling: compare search popularity
- Paychex vs Deel: compare search popularity
- Paychex vs Gusto: compare search popularity
- Rippling vs Deel: compare search popularity
- Rippling vs Gusto: compare search popularity
- Deel vs Gusto: compare search popularity
- RUN Powered by ADP vs Gusto: compare search popularity
- Compare any of these brands
Which brand is most popular in search among payroll software worldwide?
5 brands
In August 2026, Paychex was the most searched among payroll software worldwide, with an estimated 922K branded searches and 45.9% estimated Share of Search within this set. Rippling is in 2nd place, 21.2 percentage points behind at 24.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Paychex | 45.7% → 45.9% | 50.4%Jan 2026 | 40.7%May 2026 | 1st |
| Rippling | 27.2% → 24.7% | 27.2%Oct 2025 | 21%May 2026 | 2nd |
| Deel | 14.5% → 16.1% | 24%May 2026 | 13.1%Jan 2026 | 3rd |
| RUN Powered by ADP | 9.1% → 9.4% | 10.7%Mar 2026 | 8.8%Feb 2026 | 4th |
| Gusto | 3.6% → 3.8% | 5.3%Mar 2026 | 3.5%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Rippling’s estimated Share of Search among payroll software worldwide decreased from 27.2% to 24.7%.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll software worldwide increased from 14.5% to 16.1%.
- Across the 11 months ending August 2026, Paychex’s estimated Share of Search among payroll software worldwide peaked at 50.4% in January 2026 and was lowest at 40.7% in May 2026.
- Across the 11 months ending August 2026, Rippling’s estimated Share of Search among payroll software worldwide peaked at 27.2% in October 2025 and was lowest at 21% in May 2026.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll software worldwide peaked at 24% in May 2026 and was lowest at 13.1% in January 2026.
- Across the 11 months ending August 2026, RUN Powered by ADP’s estimated Share of Search among payroll software worldwide peaked at 10.7% in March 2026 and was lowest at 8.8% in February 2026.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among payroll software worldwide peaked at 5.3% in March 2026 and was lowest at 3.5% in December 2025.
- Across the 11 months ending August 2026, Paychex, RUN Powered by ADP and Gusto held steady: their estimated Share of Search among payroll software worldwide each moved less than 0.5 percentage points.
How did search popularity change for payroll software worldwide in August 2026?
4 changes
In August 2026, RUN Powered by ADP lost estimated Share of Search among payroll software worldwide, from 10.2% to 9.4%.
Paychex’s estimated Share of Search among payroll software worldwide has gained ground for 3 months in a row, from 40.7% to 45.9% in August 2026.
Gusto’s estimated Share of Search among payroll software worldwide has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.
Estimated monthly branded searches for Rippling worldwide fell 17.1% over 11 measured months, from 599K to 497K in August 2026.
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