Brandwave

RUN Powered by ADP vs Gusto:Which is more popular by branded search?

In August 2026, RUN Powered by ADP had more branded searches than Gusto among HR and payroll software for small and midsize businesses worldwide. RUN Powered by ADP was estimated to have 189K branded searches compared to Gusto’s 76.3K, and held an 8.4% Share of Search versus Gusto’s 3.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among HR and payroll software for small and midsize businesses worldwide in August 2026Which is more popular in search, RUN Powered by ADP or Gusto?
RUN Powered by ADP8.4%189K searches
vs
Gusto3.4%76.3K searches
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Which is more popular in search, RUN Powered by ADP or Gusto?

Compare HR, payroll, and people-management software sold to small and midsize businesses, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

RUN Powered by ADP and Gusto among HR and payroll software for small and midsize businesses worldwide, by month

Share of Search by month for RUN Powered by ADP, Gusto. The figures are in the table below the chart.

View monthly share of search table
MonthPaychexRipplingBambooHRRUN Powered by ADPPersonioHiBobGustoJustworks
Oct 202540%23.8%11.2%7.9%6.7%4.7%3.1%2.5%
Nov 202537.9%22.6%11.3%8.6%7.8%5.4%3.4%2.9%
Dec 202541.4%22.8%10.1%9.4%5.7%4.8%3.1%2.6%
Jan 202644.4%20.2%10.2%8.3%6.1%4.3%3.7%2.8%
Feb 202642.4%23.5%8.6%8%5.9%5%4%2.7%
Mar 202636.6%21.5%13%9.1%6.7%5.7%4.4%3.1%
Apr 202639.1%21.9%12%8.5%5.9%5%4.3%3.3%
May 202639.1%20.2%11.7%8.9%6.6%5.6%4.8%3%
Jun 202638.8%21%11.9%8.4%7.1%6%4.1%2.7%
Jul 202640.8%21.8%10.5%9.1%6.1%5.2%3.7%2.8%
Aug 202640.9%22.1%11.1%8.4%6.1%5.2%3.4%2.8%
Sep 2026————————

How has the RUN Powered by ADP and Gusto comparison changed over the last 12 months?

How did search popularity change for HR and payroll software for small and midsize businesses worldwide in August 2026?

  1. In August 2026, RUN Powered by ADP lost estimated Share of Search among HR and payroll software for small and midsize businesses worldwide, from 9.1% to 8.4%.

  2. Gusto’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide has lost ground for 3 months in a row, from 4.8% to 3.4% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using RUN Powered by ADP’s and Gusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RUN Powered by ADP

24 branded search terms

  • adp com run payroll
  • adp on the run
  • adp payroll run payroll
  • ADP RUN
  • adp run adp
  • adp run app
  • adp run online
  • adp run payroll
  • adp run payroll adp
  • adp run payroll app
  • adp run payroll com
  • adp run powered by adp
  • adp run pricing
  • adp runpayroll adp com
  • adprunpayroll adp com
  • run adp
  • run adp com
  • run adp employer
  • run adp payroll com
  • run payroll adp
  • run payroll adp com
  • run payroll adp run
  • run powered by adp
  • www run adp

Gusto

40 branded search terms

  • gusto accounting software
  • gusto app
  • gusto benefits
  • gusto com
  • gusto company
  • gusto contractor
  • gusto cost
  • gusto embedded payroll
  • gusto for payroll
  • gusto for small business
  • gusto hr
  • gusto hr software
  • gusto international contractors
  • gusto online payroll
  • gusto pay
  • gusto paycheck
  • gusto payment
  • gusto payroll
  • gusto payroll app
  • gusto payroll company
  • gusto payroll cost
  • gusto payroll for small business
  • gusto payroll pricing
  • gusto payroll processing
  • gusto payroll provider
  • gusto payroll services
  • gusto payroll software
  • gusto payroll software for small business
  • gusto payroll solutions
  • gusto payroll system
  • gusto platform
  • gusto pricing
  • gusto pricing payroll
  • gusto small business payroll
  • gusto software
  • gusto time clock
  • gusto time tracking
  • gusto timetracking
  • gusto zen payroll
  • gusto.com

How the Brand Demand Index is measured

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