RUN Powered by ADP vs Deel:Which is more popular by branded search?
In August 2026, Deel had more branded searches than RUN Powered by ADP among payroll services worldwide. Deel was estimated to have 323K branded searches compared to RUN Powered by ADP’s 189K, and held a 16.1% Share of Search versus RUN Powered by ADP’s 9.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, RUN Powered by ADP or Deel?
Compare the payroll services recruiters choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Deel, RUN Powered by ADP. The figures are in the table below the chart.
View monthly share of search table
| Month | Paychex | Rippling | Deel | RUN Powered by ADP | Gusto | CloudPay |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 27.2% | 14.5% | 9.1% | 3.6% | <0.01% |
| Nov 2025 | 43.5% | 25.9% | 16.8% | 9.9% | 3.9% | <0.01% |
| Dec 2025 | 46.1% | 25.4% | 14.6% | 10.5% | 3.5% | <0.01% |
| Jan 2026 | 50.4% | 22.9% | 13.1% | 9.4% | 4.2% | <0.01% |
| Feb 2026 | 46.4% | 25.7% | 14.8% | 8.8% | 4.4% | <0.01% |
| Mar 2026 | 43.4% | 25.5% | 15.1% | 10.7% | 5.3% | <0.01% |
| Apr 2026 | 44.7% | 25.1% | 15.5% | 9.7% | 5% | <0.01% |
| May 2026 | 40.7% | 21% | 24% | 9.3% | 5% | <0.01% |
| Jun 2026 | 45.2% | 24.4% | 15.7% | 9.8% | 4.8% | <0.01% |
| Jul 2026 | 45.5% | 24.3% | 15.8% | 10.2% | 4.1% | <0.01% |
| Aug 2026 | 45.9% | 24.7% | 16.1% | 9.4% | 3.8% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the RUN Powered by ADP and Deel comparison changed over the last 12 months?
3 findings
- Deel was ahead of RUN Powered by ADP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, RUN Powered by ADP’s estimated Share of Search among payroll services worldwide moved from 9.1% to 9.4%, and its estimated monthly branded searches moved from 200K to 189K.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll services worldwide moved from 14.5% to 16.1%, and its estimated monthly branded searches moved from 319K to 323K.
How did search popularity change for payroll services worldwide in August 2026?
1 change
In August 2026, RUN Powered by ADP lost estimated Share of Search among payroll services worldwide, from 10.2% to 9.4%.
How each brand is measured
Brandwave collects information about searches that people make online using RUN Powered by ADP’s and Deel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RUN Powered by ADP
24 branded search terms
- adp com run payroll
- adp on the run
- adp payroll run payroll
- ADP RUN
- adp run adp
- adp run app
- adp run online
- adp run payroll
- adp run payroll adp
- adp run payroll app
- adp run payroll com
- adp run powered by adp
- adp run pricing
- adp runpayroll adp com
- adprunpayroll adp com
- run adp
- run adp com
- run adp employer
- run adp payroll com
- run payroll adp
- run payroll adp com
- run payroll adp run
- run powered by adp
- www run adp
Deel
24 branded search terms
- Deel
- deel app
- deel com
- deel company
- deel contractor management
- deel contractors
- deel cost
- deel costs
- deel demo
- deel employer of record
- deel eor
- deel global payroll
- deel hr
- deel hr company
- deel payroll
- deel prices
- deel pricing
- deel software
- deel website
- deel.com
- global payroll deel
- let's deel
- letsdeel
- payroll deel
Put your own brand in this comparison
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