How popular isPaychex in search?
In August 2026, there were an estimated 922K branded searches for Paychex worldwide which is down 8.5% over the last 11 months. Paychex holds 45.9% estimated Share of Search among payroll software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Paychex45.9%
Rippling24.7%
Deel16.1%RUN Powered by ADP9.4%
Gusto3.8%
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Which payroll software compete with Paychex?
Share of Search by month for Paychex, Rippling, Deel, RUN Powered by ADP, Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Paychex | Rippling | Deel | RUN Powered by ADP | Gusto |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 27.2% | 14.5% | 9.1% | 3.6% |
| Nov 2025 | 43.5% | 25.9% | 16.8% | 9.9% | 3.9% |
| Dec 2025 | 46.1% | 25.4% | 14.6% | 10.5% | 3.5% |
| Jan 2026 | 50.4% | 22.9% | 13.1% | 9.4% | 4.2% |
| Feb 2026 | 46.4% | 25.7% | 14.8% | 8.8% | 4.4% |
| Mar 2026 | 43.4% | 25.5% | 15.1% | 10.7% | 5.3% |
| Apr 2026 | 44.7% | 25.1% | 15.5% | 9.7% | 5% |
| May 2026 | 40.7% | 21% | 24% | 9.3% | 5% |
| Jun 2026 | 45.2% | 24.4% | 15.7% | 9.8% | 4.8% |
| Jul 2026 | 45.5% | 24.3% | 15.8% | 10.2% | 4.1% |
| Aug 2026 | 45.9% | 24.7% | 16.1% | 9.4% | 3.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.9% | 922K | -0.03% | +0.4 points | |
| 2, held 2nd | 24.7% | 497K | +0.83% | +0.4 points | |
| 3, held 3rd | 16.1% | 323K | +0.86% | +0.3 points | |
| 4, held 4th | 9.4% | 189K | -8.1% | -0.7 points | |
| 5, held 5th | 3.8% | 76.3K | -8.9% | -0.3 points |
1.
Paychex45.9%
Held 1st. 922K estimated branded searches, -0.03% vs prior month. Share +0.4 points.
2.
Rippling24.7%
Held 2nd. 497K estimated branded searches, +0.83% vs prior month. Share +0.4 points.
3.
Deel16.1%
Held 3rd. 323K estimated branded searches, +0.86% vs prior month. Share +0.3 points.
9.4%
Held 4th. 189K estimated branded searches, -8.1% vs prior month. Share -0.7 points.
5.
Gusto3.8%
Held 5th. 76.3K estimated branded searches, -8.9% vs prior month. Share -0.3 points.
Compare search popularity between Paychex and its closest rivals
How has branded search demand for Paychex changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Paychex worldwide fell from 1M to 922K.
- Across the 11 months ending August 2026, Paychex’s estimated Share of Search among payroll software worldwide peaked at 50.4% in January 2026 and was lowest at 40.7% in May 2026.
How did search popularity change for payroll software worldwide in August 2026?
4 changes
In August 2026, RUN Powered by ADP lost estimated Share of Search among payroll software worldwide, from 10.2% to 9.4%.
Paychex’s estimated Share of Search among payroll software worldwide has gained ground for 3 months in a row, from 40.7% to 45.9% in August 2026.
Gusto’s estimated Share of Search among payroll software worldwide has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.
Estimated monthly branded searches for Rippling worldwide fell 17.1% over 11 measured months, from 599K to 497K in August 2026.
Where does Paychex compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| HR and payroll software for small and midsize businesses | 1st of 8 | 40.9% | Show ranking |
| Payroll services | 1st of 6 | 45.9% | Show ranking |
| Payroll software | 1st of 5 | 45.9% | Shown above |
How is Paychex measured?
Brandwave collects information about searches that people make online using Paychex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- Paychex
- Paychex Flex
- paychex hr
- paychex payroll
- paychex payroll services
- paychex pricing
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Is Paychex your brand?
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