Deel vs Paychex:Which is searched more?
In August 2026, Paychex had more branded searches than Deel among payroll software worldwide. Paychex was estimated to have 922K branded searches compared to Deel’s 323K, and held a 45.9% Share of Search versus Deel’s 16.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Deel or Paychex?
Compare the platforms businesses run payroll with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paychex, Deel. The figures are in the table below the chart.
View monthly share of search table
| Month | Paychex | Deel |
|---|---|---|
| Oct 2025 | 45.7% | 14.5% |
| Nov 2025 | 43.5% | 16.8% |
| Dec 2025 | 46.1% | 14.6% |
| Jan 2026 | 50.4% | 13.1% |
| Feb 2026 | 46.4% | 14.8% |
| Mar 2026 | 43.4% | 15.1% |
| Apr 2026 | 44.7% | 15.5% |
| May 2026 | 40.7% | 24% |
| Jun 2026 | 45.2% | 15.7% |
| Jul 2026 | 45.5% | 15.8% |
| Aug 2026 | 45.9% | 16.1% |
| Sep 2026 | — | — |
How has the Deel and Paychex comparison changed over the last 12 months?
3 findings
- Paychex was ahead of Deel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll software worldwide moved from 14.5% to 16.1%, and its estimated monthly branded searches moved from 319K to 323K.
- Across the 11 months ending August 2026, Paychex’s estimated Share of Search among payroll software worldwide moved from 45.7% to 45.9%, and its estimated monthly branded searches moved from 1M to 922K.
How did search popularity change for payroll software worldwide in August 2026?
1 change
Paychex’s estimated Share of Search among payroll software worldwide has gained ground for 3 months in a row, from 40.7% to 45.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Deel’s and Paychex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deel
24 branded search terms
- Deel
- deel app
- deel com
- deel company
- deel contractor management
- deel contractors
- deel cost
- deel costs
- deel demo
- deel employer of record
- deel eor
- deel global payroll
- deel hr
- deel hr company
- deel payroll
- deel prices
- deel pricing
- deel software
- deel website
- deel.com
- global payroll deel
- let's deel
- letsdeel
- payroll deel
Paychex
6 branded search terms
- Paychex
- Paychex Flex
- paychex hr
- paychex payroll
- paychex payroll services
- paychex pricing
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