Brandwave

How popular isPaychex in search?

In August 2026, there were an estimated 922K branded searches for Paychex worldwide which is down 8.5% over the last 11 months. Paychex holds 45.9% estimated Share of Search among payroll services worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Paychex45.9%
  2. Rippling24.7%
  3. Deel16.1%
  4. RUN Powered by ADP9.4%
  5. Gusto3.8%
  6. CloudPay<0.01%
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Which payroll services compete with Paychex?

Paychex against payroll services worldwide, by month

Share of Search by month for Paychex, Rippling, Deel, RUN Powered by ADP, Gusto. The figures are in the table below the chart.

View monthly share of search table
MonthPaychexRipplingDeelRUN Powered by ADPGustoCloudPay
Oct 202545.7%27.2%14.5%9.1%3.6%<0.01%
Nov 202543.5%25.9%16.8%9.9%3.9%<0.01%
Dec 202546.1%25.4%14.6%10.5%3.5%<0.01%
Jan 202650.4%22.9%13.1%9.4%4.2%<0.01%
Feb 202646.4%25.7%14.8%8.8%4.4%<0.01%
Mar 202643.4%25.5%15.1%10.7%5.3%<0.01%
Apr 202644.7%25.1%15.5%9.7%5%<0.01%
May 202640.7%21%24%9.3%5%<0.01%
Jun 202645.2%24.4%15.7%9.8%4.8%<0.01%
Jul 202645.5%24.3%15.8%10.2%4.1%<0.01%
Aug 202645.9%24.7%16.1%9.4%3.8%<0.01%
Sep 2026——————

  1. 1.Paychex

    45.9%

    Held 1st. 922K estimated branded searches, -0.03% vs prior month. Share +0.4 points.

  2. 2.Rippling

    24.7%

    Held 2nd. 497K estimated branded searches, +0.83% vs prior month. Share +0.4 points.

  3. 3.Deel

    16.1%

    Held 3rd. 323K estimated branded searches, +0.86% vs prior month. Share +0.3 points.

  4. 4.RUN Powered by ADP

    9.4%

    Held 4th. 189K estimated branded searches, -8.1% vs prior month. Share -0.7 points.

  5. 5.Gusto

    3.8%

    Held 5th. 76.3K estimated branded searches, -8.9% vs prior month. Share -0.3 points.

  6. 6.CloudPay

    <0.01%

    Held 6th. 40 estimated branded searches, -42.9% vs prior month. Share 0 points.

Compare search popularity between Paychex and its closest rivals

Every comparison with Paychex

How has branded search demand for Paychex changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Paychex worldwide fell from 1M to 922K.
  • Across the 11 months ending August 2026, Paychex’s estimated Share of Search among payroll services worldwide peaked at 50.4% in January 2026 and was lowest at 40.7% in May 2026.

How did search popularity change for payroll services worldwide in August 2026?

  1. In August 2026, RUN Powered by ADP lost estimated Share of Search among payroll services worldwide, from 10.2% to 9.4%.

  2. Paychex’s estimated Share of Search among payroll services worldwide has gained ground for 3 months in a row, from 40.7% to 45.9% in August 2026.

  3. Gusto’s estimated Share of Search among payroll services worldwide has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.

  4. Estimated monthly branded searches for CloudPay worldwide fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

  5. Estimated monthly branded searches for Rippling worldwide fell 17.1% over 11 measured months, from 599K to 497K in August 2026.

Where does Paychex compete?

Paychex is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
HR and payroll software for small and midsize businesses1st of 840.9%Show ranking
Payroll services1st of 645.9%Shown above
Payroll software1st of 545.9%Show ranking

How is Paychex measured?

Brandwave collects information about searches that people make online using Paychex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • Paychex
  • Paychex Flex
  • paychex hr
  • paychex payroll
  • paychex payroll services
  • paychex pricing

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How the Brand Demand Index is measured

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