CloudPay vs Paychex:Which is more popular by branded search?
In August 2026, Paychex had more branded searches than CloudPay among payroll services worldwide. Paychex was estimated to have 922K branded searches compared to CloudPay’s 40, and held a 45.9% Share of Search versus CloudPay’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CloudPay or Paychex?
Compare the payroll services recruiters choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paychex, CloudPay. The figures are in the table below the chart.
View monthly share of search table
| Month | Paychex | Rippling | Deel | RUN Powered by ADP | Gusto | CloudPay |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 27.2% | 14.5% | 9.1% | 3.6% | <0.01% |
| Nov 2025 | 43.5% | 25.9% | 16.8% | 9.9% | 3.9% | <0.01% |
| Dec 2025 | 46.1% | 25.4% | 14.6% | 10.5% | 3.5% | <0.01% |
| Jan 2026 | 50.4% | 22.9% | 13.1% | 9.4% | 4.2% | <0.01% |
| Feb 2026 | 46.4% | 25.7% | 14.8% | 8.8% | 4.4% | <0.01% |
| Mar 2026 | 43.4% | 25.5% | 15.1% | 10.7% | 5.3% | <0.01% |
| Apr 2026 | 44.7% | 25.1% | 15.5% | 9.7% | 5% | <0.01% |
| May 2026 | 40.7% | 21% | 24% | 9.3% | 5% | <0.01% |
| Jun 2026 | 45.2% | 24.4% | 15.7% | 9.8% | 4.8% | <0.01% |
| Jul 2026 | 45.5% | 24.3% | 15.8% | 10.2% | 4.1% | <0.01% |
| Aug 2026 | 45.9% | 24.7% | 16.1% | 9.4% | 3.8% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the CloudPay and Paychex comparison changed over the last 12 months?
3 findings
- Paychex was ahead of CloudPay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CloudPay’s estimated Share of Search among payroll services worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 40.
- Across the 11 months ending August 2026, Paychex’s estimated Share of Search among payroll services worldwide moved from 45.7% to 45.9%, and its estimated monthly branded searches moved from 1M to 922K.
How did search popularity change for payroll services worldwide in August 2026?
2 changes
Paychex’s estimated Share of Search among payroll services worldwide has gained ground for 3 months in a row, from 40.7% to 45.9% in August 2026.
Estimated monthly branded searches for CloudPay worldwide fell 42.9% over 11 measured months, from 70 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CloudPay’s and Paychex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.