Brandwave

How popular isRUN Powered by ADP in search?

In August 2026, there were an estimated 189K branded searches for RUN Powered by ADP worldwide which is down 5.4% over the last 11 months. RUN Powered by ADP holds 9.4% estimated Share of Search among payroll software worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Paychex45.9%
  2. Rippling24.7%
  3. Deel16.1%
  4. RUN Powered by ADP9.4%
  5. Gusto3.8%
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Which payroll software compete with RUN Powered by ADP?

RUN Powered by ADP against payroll software worldwide, by month

Share of Search by month for Paychex, Rippling, Deel, RUN Powered by ADP, Gusto. The figures are in the table below the chart.

View monthly share of search table
MonthPaychexRipplingDeelRUN Powered by ADPGusto
Oct 202545.7%27.2%14.5%9.1%3.6%
Nov 202543.5%25.9%16.8%9.9%3.9%
Dec 202546.1%25.4%14.6%10.5%3.5%
Jan 202650.4%22.9%13.1%9.4%4.2%
Feb 202646.4%25.7%14.8%8.8%4.4%
Mar 202643.4%25.5%15.1%10.7%5.3%
Apr 202644.7%25.1%15.5%9.7%5%
May 202640.7%21%24%9.3%5%
Jun 202645.2%24.4%15.7%9.8%4.8%
Jul 202645.5%24.3%15.8%10.2%4.1%
Aug 202645.9%24.7%16.1%9.4%3.8%
Sep 2026—————
  1. 1.Paychex

    45.9%

    Held 1st. 922K estimated branded searches, -0.03% vs prior month. Share +0.4 points.

  2. 2.Rippling

    24.7%

    Held 2nd. 497K estimated branded searches, +0.83% vs prior month. Share +0.4 points.

  3. 3.Deel

    16.1%

    Held 3rd. 323K estimated branded searches, +0.86% vs prior month. Share +0.3 points.

  4. Held 4th. 189K estimated branded searches, -8.1% vs prior month. Share -0.7 points.

  5. 5.Gusto

    3.8%

    Held 5th. 76.3K estimated branded searches, -8.9% vs prior month. Share -0.3 points.

Compare search popularity between RUN Powered by ADP and its closest rivals

How has branded search demand for RUN Powered by ADP changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for RUN Powered by ADP worldwide fell from 200K to 189K.
  • Across the 11 months ending August 2026, RUN Powered by ADP’s estimated Share of Search among payroll software worldwide peaked at 10.7% in March 2026 and was lowest at 8.8% in February 2026.

How did search popularity change for payroll software worldwide in August 2026?

  1. In August 2026, RUN Powered by ADP lost estimated Share of Search among payroll software worldwide, from 10.2% to 9.4%.

  2. Paychex’s estimated Share of Search among payroll software worldwide has gained ground for 3 months in a row, from 40.7% to 45.9% in August 2026.

  3. Gusto’s estimated Share of Search among payroll software worldwide has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.

  4. Estimated monthly branded searches for Rippling worldwide fell 17.1% over 11 measured months, from 599K to 497K in August 2026.

Where does RUN Powered by ADP compete?

RUN Powered by ADP is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
HR and payroll software for small and midsize businesses4th of 88.4%Show ranking
Payroll services4th of 69.4%Show ranking
Payroll software4th of 59.4%Shown above

How is RUN Powered by ADP measured?

Brandwave collects information about searches that people make online using RUN Powered by ADP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • adp com run payroll
  • adp on the run
  • adp payroll run payroll
  • ADP RUN
  • adp run adp
  • adp run app
  • adp run online
  • adp run payroll
  • adp run payroll adp
  • adp run payroll app
  • adp run payroll com
  • adp run powered by adp
  • adp run pricing
  • adp runpayroll adp com
  • adprunpayroll adp com
  • run adp
  • run adp com
  • run adp employer
  • run adp payroll com
  • run payroll adp
  • run payroll adp com
  • run payroll adp run
  • run powered by adp
  • www run adp

How the Brand Demand Index is measured

Who owns RUN Powered by ADP?

RUN Powered by ADP is owned by ADP. Brandwave does not track any other brands owned by ADP.

Do you work for RUN Powered by ADP? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is RUN Powered by ADP your brand?

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