CloudPay vs Deel:Which is more popular by branded search?
In August 2026, Deel had more branded searches than CloudPay among payroll services worldwide. Deel was estimated to have 323K branded searches compared to CloudPay’s 40, and held a 16.1% Share of Search versus CloudPay’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CloudPay or Deel?
Compare the payroll services recruiters choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Deel, CloudPay. The figures are in the table below the chart.
View monthly share of search table
| Month | Paychex | Rippling | Deel | RUN Powered by ADP | Gusto | CloudPay |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 27.2% | 14.5% | 9.1% | 3.6% | <0.01% |
| Nov 2025 | 43.5% | 25.9% | 16.8% | 9.9% | 3.9% | <0.01% |
| Dec 2025 | 46.1% | 25.4% | 14.6% | 10.5% | 3.5% | <0.01% |
| Jan 2026 | 50.4% | 22.9% | 13.1% | 9.4% | 4.2% | <0.01% |
| Feb 2026 | 46.4% | 25.7% | 14.8% | 8.8% | 4.4% | <0.01% |
| Mar 2026 | 43.4% | 25.5% | 15.1% | 10.7% | 5.3% | <0.01% |
| Apr 2026 | 44.7% | 25.1% | 15.5% | 9.7% | 5% | <0.01% |
| May 2026 | 40.7% | 21% | 24% | 9.3% | 5% | <0.01% |
| Jun 2026 | 45.2% | 24.4% | 15.7% | 9.8% | 4.8% | <0.01% |
| Jul 2026 | 45.5% | 24.3% | 15.8% | 10.2% | 4.1% | <0.01% |
| Aug 2026 | 45.9% | 24.7% | 16.1% | 9.4% | 3.8% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the CloudPay and Deel comparison changed over the last 12 months?
3 findings
- Deel was ahead of CloudPay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CloudPay’s estimated Share of Search among payroll services worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 40.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll services worldwide moved from 14.5% to 16.1%, and its estimated monthly branded searches moved from 319K to 323K.
How did search popularity change for payroll services worldwide in August 2026?
1 change
Estimated monthly branded searches for CloudPay worldwide fell 42.9% over 11 measured months, from 70 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CloudPay’s and Deel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CloudPay
1 branded search term
- cloudpay payroll
Deel
24 branded search terms
- Deel
- deel app
- deel com
- deel company
- deel contractor management
- deel contractors
- deel cost
- deel costs
- deel demo
- deel employer of record
- deel eor
- deel global payroll
- deel hr
- deel hr company
- deel payroll
- deel prices
- deel pricing
- deel software
- deel website
- deel.com
- global payroll deel
- let's deel
- letsdeel
- payroll deel
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