How popular isDakine in search?
In September 2026, there were an estimated 49.5K branded searches for Dakine worldwide which held steady over the last 12 months. Dakine holds 9.8% estimated Share of Search among board bag brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
FCS89.3%
Dakine9.8%- Creatures of Leisure0.87%
Follow Dakine and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which board bag brands compete with Dakine?
Share of Search by month for FCS, Dakine. The figures are in the table below the chart.
View monthly share of search table
| Month | FCS | Dakine | Creatures of Leisure |
|---|---|---|---|
| Oct 2025 | 92.7% | 6.8% | 0.5% |
| Nov 2025 | 92.7% | 6.8% | 0.5% |
| Dec 2025 | 93.9% | 5.7% | 0.41% |
| Jan 2026 | 91.3% | 8.2% | 0.49% |
| Feb 2026 | 89.6% | 9.9% | 0.59% |
| Mar 2026 | 89.4% | 9.8% | 0.72% |
| Apr 2026 | 92.6% | 6.8% | 0.61% |
| May 2026 | 91.1% | 8.2% | 0.73% |
| Jun 2026 | 87.2% | 11.7% | 1% |
| Jul 2026 | 87.2% | 11.7% | 1% |
| Aug 2026 | 87.4% | 11.7% | 0.85% |
| Sep 2026 | 89.3% | 9.8% | 0.87% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.3% | 450K | 0% | +1.9 points | |
| 2, held 2nd | 9.8% | 49.5K | -18.2% | -1.9 points | |
| 3, held 3rd | 0.87% | 4.4K | 0% | 0 points |
Compare search popularity between Dakine and its closest rivals
How has branded search demand for Dakine changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dakine worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Dakine’s estimated Share of Search among board bag brands worldwide increased from 6.8% to 9.8%.
- Across the 12 months ending September 2026, Dakine’s estimated Share of Search among board bag brands worldwide peaked at 11.7% in August 2026 and was lowest at 5.7% in December 2025.
How did search popularity change for board bag brands worldwide in September 2026?
3 changes
In September 2026, FCS gained estimated Share of Search among board bag brands worldwide, from 87.4% to 89.3%.
In September 2026, Dakine lost estimated Share of Search among board bag brands worldwide, from 11.7% to 9.8%.
Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
Where does Dakine compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MTB gloves brands | 3rd of 6 | 7.7% | Show ranking |
| Boot bag brands | 3rd of 5 | 8.3% | Show ranking |
| Surfboard leash brands | 2nd of 6 | 9.4% | Show ranking |
| Surfboard bag brands | 2nd of 4 | 9.5% | Show ranking |
| Board bag brands | 2nd of 3 | 9.8% | Shown above |
| Bike tailgate pad brands | 2nd of 3 | 14.1% | Show ranking |
How is Dakine measured?
Brandwave collects information about searches that people make online using Dakine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dakine
Do you work for Dakine? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Dakine your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.