Brandwave

Board bag brands:Which are searched most?

In September 2026, FCS was the most searched among board bag brands worldwide, with an estimated 450K branded searches and 89.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. FCS89.3%
  2. Dakine9.8%
  3. Creatures of Leisure0.87%

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Share of SearchLeaderboard

Compare the board bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among board bag brands worldwide, by month

Share of Search by month for FCS, Dakine. The figures are in the table below the chart.

View monthly share of search table
MonthFCSDakineCreatures of Leisure
Oct 202592.7%6.8%0.5%
Nov 202592.7%6.8%0.5%
Dec 202593.9%5.7%0.41%
Jan 202691.3%8.2%0.49%
Feb 202689.6%9.9%0.59%
Mar 202689.4%9.8%0.72%
Apr 202692.6%6.8%0.61%
May 202691.1%8.2%0.73%
Jun 202687.2%11.7%1%
Jul 202687.2%11.7%1%
Aug 202687.4%11.7%0.85%
Sep 202689.3%9.8%0.87%

This month’s ranking, September 2026

  1. 1.FCS

    89.3%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Dakine

    9.8%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  3. 3.Creatures of Leisure

    0.87%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among board bag brands worldwide?

In September 2026, FCS was the most searched among board bag brands worldwide, with an estimated 450K branded searches and 89.3% estimated Share of Search within this set. Dakine is in 2nd place, 79.5 percentage points behind at 9.8% Share of Search.

Global board bag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
FCS92.7% → 89.3%93.9%Dec 202587.2%Jun 20261st
Dakine6.8% → 9.8%11.7%Aug 20265.7%Dec 20252nd
Creatures of Leisure0.5% → 0.87%1%Jun 20260.41%Dec 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, FCS’s estimated Share of Search among board bag brands worldwide decreased from 92.7% to 89.3%.
  • Across the 12 months ending September 2026, Dakine’s estimated Share of Search among board bag brands worldwide increased from 6.8% to 9.8%.
  • Across the 12 months ending September 2026, FCS’s estimated Share of Search among board bag brands worldwide peaked at 93.9% in December 2025 and was lowest at 87.2% in June 2026.
  • Across the 12 months ending September 2026, Dakine’s estimated Share of Search among board bag brands worldwide peaked at 11.7% in August 2026 and was lowest at 5.7% in December 2025.
  • Across the 12 months ending September 2026, Creatures of Leisure held steady: its estimated Share of Search among board bag brands worldwide moved less than 0.5 percentage points.

How did search popularity change for board bag brands worldwide in September 2026?

  1. In September 2026, FCS gained estimated Share of Search among board bag brands worldwide, from 87.4% to 89.3%.

  2. In September 2026, Dakine lost estimated Share of Search among board bag brands worldwide, from 11.7% to 9.8%.

  3. Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

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