Brandwave

How popular isFCS in search?

In September 2026, there were an estimated 450K branded searches for FCS worldwide which is down 33.1% over the last 12 months. FCS holds 89.3% estimated Share of Search among board bag brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. FCS89.3%
  2. Dakine9.8%
  3. Creatures of Leisure0.87%
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Which board bag brands compete with FCS?

FCS against board bag brands worldwide, by month

Share of Search by month for FCS, Dakine. The figures are in the table below the chart.

View monthly share of search table
MonthFCSDakineCreatures of Leisure
Oct 202592.7%6.8%0.5%
Nov 202592.7%6.8%0.5%
Dec 202593.9%5.7%0.41%
Jan 202691.3%8.2%0.49%
Feb 202689.6%9.9%0.59%
Mar 202689.4%9.8%0.72%
Apr 202692.6%6.8%0.61%
May 202691.1%8.2%0.73%
Jun 202687.2%11.7%1%
Jul 202687.2%11.7%1%
Aug 202687.4%11.7%0.85%
Sep 202689.3%9.8%0.87%

  1. 1.FCS

    89.3%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Dakine

    9.8%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  3. 3.Creatures of Leisure

    0.87%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between FCS and its closest rivals

Every comparison with FCS

How has branded search demand for FCS changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for FCS worldwide fell from 673K to 450K.
  • Across the 12 months ending September 2026, FCS’s estimated Share of Search among board bag brands worldwide decreased from 92.7% to 89.3%.
  • Across the 12 months ending September 2026, FCS’s estimated Share of Search among board bag brands worldwide peaked at 93.9% in December 2025 and was lowest at 87.2% in June 2026.

How did search popularity change for board bag brands worldwide in September 2026?

  1. In September 2026, FCS gained estimated Share of Search among board bag brands worldwide, from 87.4% to 89.3%.

  2. In September 2026, Dakine lost estimated Share of Search among board bag brands worldwide, from 11.7% to 9.8%.

  3. Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

Where does FCS compete?

FCS is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Surf fin brands1st of 679.6%Show ranking
Surfboard leash brands1st of 685.6%Show ranking
Surfboard bag brands1st of 486.2%Show ranking
Board bag brands1st of 389.3%Shown above

How is FCS measured?

Brandwave collects information about searches that people make online using FCS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fcs

Do you work for FCS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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