Dakine vs FCS:Which is searched more?
In September 2026, FCS had more branded searches than Dakine among board bag brands worldwide. FCS was estimated to have 450K branded searches compared to Dakine’s 49.5K, and held an 89.3% Share of Search versus Dakine’s 9.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dakine or FCS?
Compare the board bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FCS, Dakine. The figures are in the table below the chart.
View monthly share of search table
| Month | FCS | Dakine | Creatures of Leisure |
|---|---|---|---|
| Oct 2025 | 92.7% | 6.8% | 0.5% |
| Nov 2025 | 92.7% | 6.8% | 0.5% |
| Dec 2025 | 93.9% | 5.7% | 0.41% |
| Jan 2026 | 91.3% | 8.2% | 0.49% |
| Feb 2026 | 89.6% | 9.9% | 0.59% |
| Mar 2026 | 89.4% | 9.8% | 0.72% |
| Apr 2026 | 92.6% | 6.8% | 0.61% |
| May 2026 | 91.1% | 8.2% | 0.73% |
| Jun 2026 | 87.2% | 11.7% | 1% |
| Jul 2026 | 87.2% | 11.7% | 1% |
| Aug 2026 | 87.4% | 11.7% | 0.85% |
| Sep 2026 | 89.3% | 9.8% | 0.87% |
How has the Dakine and FCS comparison changed over the last 12 months?
3 findings
- FCS was ahead of Dakine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dakine’s estimated Share of Search among board bag brands worldwide moved from 6.8% to 9.8%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, FCS’s estimated Share of Search among board bag brands worldwide moved from 92.7% to 89.3%, and its estimated monthly branded searches moved from 673K to 450K.
How did search popularity change for board bag brands worldwide in September 2026?
2 changes
In September 2026, FCS gained estimated Share of Search among board bag brands worldwide, from 87.4% to 89.3%.
In September 2026, Dakine lost estimated Share of Search among board bag brands worldwide, from 11.7% to 9.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Dakine’s and FCS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.