Dakine vs Sunova:Which is more popular by branded search?
In August 2026, Dakine had more branded searches than Sunova among surfboard leash brands worldwide. Dakine was estimated to have 60.5K branded searches compared to Sunova’s 3.6K, and held an 11.3% Share of Search versus Sunova’s 0.68%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dakine or Sunova?
Compare the surfboard leash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dakine, Sunova. The figures are in the table below the chart.
View monthly share of search table
| Month | FCS | Dakine | Pro-Lite | Creatures of Leisure | Sunova | O&E |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.9% | 6.6% | 2.4% | 0.48% | 0.59% | — |
| Nov 2025 | 90.7% | 6.7% | 1.6% | 0.49% | 0.49% | — |
| Dec 2025 | 92% | 5.6% | 1.7% | 0.4% | 0.33% | — |
| Jan 2026 | 89.2% | 8% | 2% | 0.48% | 0.39% | — |
| Feb 2026 | 87.1% | 9.6% | 2.3% | 0.57% | 0.46% | — |
| Mar 2026 | 86.9% | 9.6% | 2.3% | 0.7% | 0.46% | — |
| Apr 2026 | 89.9% | 6.6% | 2.4% | 0.59% | 0.48% | — |
| May 2026 | 88.4% | 8% | 2.4% | 0.71% | 0.58% | — |
| Jun 2026 | 83.7% | 11.3% | 3.4% | 1% | 0.66% | — |
| Jul 2026 | 83.6% | 11.2% | 3.4% | 1% | 0.82% | — |
| Aug 2026 | 84.4% | 11.3% | 2.8% | 0.83% | 0.68% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Dakine and Sunova comparison changed over the last 12 months?
3 findings
- Dakine was ahead of Sunova in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dakine’s estimated Share of Search among surfboard leash brands worldwide moved from 6.6% to 11.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Sunova’s estimated Share of Search among surfboard leash brands worldwide moved from 0.59% to 0.68%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for surfboard leash brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Dakine’s and Sunova’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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