Brandwave

How popular isChemical Guys in search?

In September 2026, there were an estimated 112K branded searches for Chemical Guys worldwide which held steady over the last 12 months. Chemical Guys holds 31.1% estimated Share of Search among car care brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chemical Guys31.1%
  2. Meguiar's25.3%
  3. Turtle Wax16.9%
  4. Armor All11.3%
  5. Autoglym9.2%
  6. Gyeon6.2%
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Which car care brands compete with Chemical Guys?

Chemical Guys against car care brands worldwide, by month

Share of Search by month for Chemical Guys, Meguiar's, Turtle Wax, Armor All, Autoglym, Gyeon. The figures are in the table below the chart.

View monthly share of search table
MonthChemical GuysMeguiar'sTurtle WaxArmor AllAutoglymGyeon
Oct 202528.9%28.6%15.7%10.5%10.5%5.8%
Nov 202532.1%26.1%14.3%9.5%11.7%6.4%
Dec 202530.3%24.7%13.5%9%16.5%6%
Jan 202628%27.6%15.1%10.1%12.4%6.8%
Feb 202632.1%26.1%14.3%9.5%11.7%6.4%
Mar 202630.5%24.5%16.5%9%13.5%6%
Apr 202633.1%26.8%14.7%8%12%5.4%
May 202635%23.1%15.5%10.4%10.4%5.7%
Jun 202632.2%26%17.5%9.6%9.6%5.2%
Jul 202627.6%27.2%18.3%10%10%6.7%
Aug 202627.6%27.2%18.3%10%10%6.7%
Sep 202631.1%25.3%16.9%11.3%9.2%6.2%

  1. 1.Chemical Guys

    31.1%

    Held 1st. 112K estimated branded searches, 0% vs prior month. Share +3.5 points.

  2. 2.Meguiar's

    25.3%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.

  3. 3.Turtle Wax

    16.9%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Armor All

    11.3%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Autoglym

    9.2%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

  6. 6.Gyeon

    6.2%

    Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

Compare search popularity between Chemical Guys and its closest rivals

Every comparison with Chemical Guys

How has branded search demand for Chemical Guys changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Chemical Guys worldwide held steady, from 111K to 112K.
  • Across the 12 months ending September 2026, Chemical Guys’ estimated Share of Search among car care brands worldwide increased from 28.9% to 31.1%.
  • Across the 12 months ending September 2026, Chemical Guys’ estimated Share of Search among car care brands worldwide peaked at 35% in May 2026 and was lowest at 27.6% in July 2026.

How did search popularity change for car care brands worldwide in September 2026?

  1. In September 2026, Chemical Guys gained estimated Share of Search among car care brands worldwide, from 27.6% to 31.1%.

  2. In September 2026, Armor All gained estimated Share of Search among car care brands worldwide, from 10% to 11.3%.

  3. In September 2026, Meguiar's lost estimated Share of Search among car care brands worldwide, from 27.2% to 25.3%.

  4. In September 2026, Turtle Wax lost estimated Share of Search among car care brands worldwide, from 18.3% to 16.9%.

  5. In September 2026, Autoglym lost estimated Share of Search among car care brands worldwide, from 10% to 9.2%.

  6. In September 2026, Gyeon lost estimated Share of Search among car care brands worldwide, from 6.7% to 6.2%.

Where does Chemical Guys compete?

Chemical Guys is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car air fresheners3rd of 612.4%Show ranking
Foam cannon brands2nd of 413.6%Show ranking
Car care brands1st of 631.1%Shown above
Car shampoo brands1st of 636.5%Show ranking
Car polish brands1st of 637.5%Show ranking
Metal polish brands1st of 347.4%Show ranking

How is Chemical Guys measured?

Brandwave collects information about searches that people make online using Chemical Guys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • chemical guys
  • chemicalguys

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How the Brand Demand Index is measured

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