Brandwave

Car polish brands:Which brands are most popular in search?

In August 2026, Chemical Guys was the most searched among car polish brands worldwide, with an estimated 110K branded searches and 48.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chemical Guys48.7%
  2. Turtle Wax32.8%
  3. Autoglym17.9%
  4. Mother's0.39%
  5. Meguiar's0.12%
  6. Sonax0.12%

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Share of SearchLeaderboard

Compare the car polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car polish brands worldwide, by month

Share of Search by month for Chemical Guys, Turtle Wax, Autoglym. The figures are in the table below the chart.

View monthly share of search table
MonthChemical GuysTurtle WaxAutoglymMother'sMeguiar'sSonax
Oct 202551.8%28.5%19.1%0.28%0.12%0.18%
Nov 202554.7%24.6%20.1%0.29%0.13%0.13%
Dec 202549.8%22.4%27.4%0.22%0.12%0.08%
Jan 202649.9%27.3%22.3%0.26%0.14%0.12%
Feb 202654.7%24.6%20.1%0.29%0.13%0.08%
Mar 202649.9%27.3%22.3%0.27%0.12%0.06%
Apr 202654.9%24.6%20.1%0.24%0.11%0.09%
May 202656.9%25.5%17.1%0.34%0.11%0.09%
Jun 202653.8%29.5%16.1%0.29%0.08%0.16%
Jul 202648.7%32.8%17.9%0.39%0.09%0.14%
Aug 202648.7%32.8%17.9%0.39%0.12%0.12%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Chemical Guys

    48.7%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Turtle Wax

    32.8%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Autoglym

    17.9%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mother's

    0.39%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Meguiar's

    0.12%

    Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  6. 6.Sonax

    0.12%

    Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among car polish brands worldwide?

In August 2026, Chemical Guys was the most searched among car polish brands worldwide, with an estimated 110K branded searches and 48.7% estimated Share of Search within this set. Turtle Wax is in 2nd place, 15.9 percentage points behind at 32.8% Share of Search.

Global car polish brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chemical Guys51.8% → 48.7%56.9%May 202648.7%Jul 20261st
Turtle Wax28.5% → 32.8%32.8%Aug 202622.4%Dec 20252nd
Autoglym19.1% → 17.9%27.4%Dec 202516.1%Jun 20263rd
Mother's0.28% → 0.39%0.39%Aug 20260.22%Dec 20254th
Meguiar's0.12%0.14%Jan 20260.08%Jun 20266th → 5th
Sonax0.18% → 0.12%0.18%Oct 20250.06%Mar 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car polish brands worldwide decreased from 51.8% to 48.7%.
  • Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car polish brands worldwide increased from 28.5% to 32.8%.
  • Across the 11 months ending August 2026, Autoglym’s estimated Share of Search among car polish brands worldwide decreased from 19.1% to 17.9%.
  • Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car polish brands worldwide peaked at 56.9% in May 2026 and was lowest at 48.7% in July 2026.
  • Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car polish brands worldwide peaked at 32.8% in August 2026 and was lowest at 22.4% in December 2025.
  • Across the 11 months ending August 2026, Autoglym’s estimated Share of Search among car polish brands worldwide peaked at 27.4% in December 2025 and was lowest at 16.1% in June 2026.
  • Across the 11 months ending August 2026, Meguiar's rose from 6th to 5th among car polish brands worldwide.
  • Across the 11 months ending August 2026, Sonax fell from 5th to 6th among car polish brands worldwide.
  • Across the 11 months ending August 2026, Mother's held steady: its estimated Share of Search among car polish brands worldwide moved less than 0.5 percentage points.

How did search popularity change for car polish brands worldwide in August 2026?

  1. Turtle Wax’s estimated Share of Search among car polish brands worldwide has gained ground for 3 months in a row, from 25.5% to 32.8% in August 2026.

  2. In August 2026, Meguiar's rose from 6th to 5th among car polish brands worldwide.

  3. In August 2026, Sonax fell from 5th to 6th among car polish brands worldwide.

  4. Estimated monthly branded searches for Mother's worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.

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