Brandwave

How popular isMother's in search?

In August 2026, there were an estimated 1.9K branded searches for Mother's worldwide which is up 18.2% over the last 11 months. Mother's holds 0.56% estimated Share of Search among car polish brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chemical Guys33%
  2. Meguiar's32.6%
  3. Turtle Wax21.9%
  4. Autoglym12%
  5. Mother's0.56%
  6. Sonax0.08%
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Which car polish brands compete with Mother's?

Mother's against car polish brands worldwide, by month

Share of Search by month for Chemical Guys, Meguiar's, Turtle Wax, Autoglym, Mother's. The figures are in the table below the chart.

View monthly share of search table
MonthChemical GuysMeguiar'sTurtle WaxAutoglymMother'sSonax
Oct 202534.2%34%18.7%12.5%0.49%0.12%
Nov 202537.9%30.9%16.8%13.8%0.54%0.09%
Dec 202535.5%28.9%15.8%19.3%0.47%0.05%
Jan 202633.5%33.1%18%14.8%0.54%0.08%
Feb 202637.9%30.9%16.8%13.8%0.54%0.06%
Mar 202635.6%28.7%19.2%15.7%0.68%0.04%
Apr 202638%30.8%16.8%13.8%0.6%0.06%
May 202641.1%27.1%18.2%12.2%1.3%0.06%
Jun 202637.6%30.3%20.4%11.1%0.47%0.11%
Jul 202633%32.6%21.9%12%0.56%0.09%
Aug 202633%32.6%21.9%12%0.56%0.08%
Sep 2026——————

  1. 1.Chemical Guys

    33%

    Held 1st. 112K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Meguiar's

    32.6%

    Held 2nd. 110K estimated branded searches, +0.05% vs prior month. Share 0 points.

  3. 3.Turtle Wax

    21.9%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Autoglym

    12%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Mother's

    0.56%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Sonax

    0.08%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Mother's and its closest rivals

Every comparison with Mother's

How has branded search demand for Mother's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mother's worldwide rose from 1.6K to 1.9K.
  • Across the 11 months ending August 2026, Mother's’ estimated Share of Search among car polish brands worldwide held steady, from 0.49% to 0.56%.

How did search popularity change for car polish brands worldwide in August 2026?

  1. Meguiar's’ estimated Share of Search among car polish brands worldwide has gained ground for 3 months in a row, from 27.1% to 32.6% in August 2026.

  2. Turtle Wax’s estimated Share of Search among car polish brands worldwide has gained ground for 3 months in a row, from 18.2% to 21.9% in August 2026.

  3. Estimated monthly branded searches for Mother's worldwide rose 18.2% over 11 measured months, from 1.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Sonax worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

How is Mother's measured?

Brandwave collects information about searches that people make online using Mother's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • mother s
  • mothers car care

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How the Brand Demand Index is measured

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