Brandwave

How popular isTurtle Wax in search?

In August 2026, there were an estimated 74K branded searches for Turtle Wax worldwide which is up 22.3% over the last 11 months. Turtle Wax holds 32.8% estimated Share of Search among car polish brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chemical Guys48.7%
  2. Turtle Wax32.8%
  3. Autoglym17.9%
  4. Mother's0.39%
  5. Meguiar's0.12%
  6. Sonax0.12%
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Which car polish brands compete with Turtle Wax?

Turtle Wax against car polish brands worldwide, by month

Share of Search by month for Chemical Guys, Turtle Wax, Autoglym. The figures are in the table below the chart.

View monthly share of search table
MonthChemical GuysTurtle WaxAutoglymMother'sMeguiar'sSonax
Oct 202551.8%28.5%19.1%0.28%0.12%0.18%
Nov 202554.7%24.6%20.1%0.29%0.13%0.13%
Dec 202549.8%22.4%27.4%0.22%0.12%0.08%
Jan 202649.9%27.3%22.3%0.26%0.14%0.12%
Feb 202654.7%24.6%20.1%0.29%0.13%0.08%
Mar 202649.9%27.3%22.3%0.27%0.12%0.06%
Apr 202654.9%24.6%20.1%0.24%0.11%0.09%
May 202656.9%25.5%17.1%0.34%0.11%0.09%
Jun 202653.8%29.5%16.1%0.29%0.08%0.16%
Jul 202648.7%32.8%17.9%0.39%0.09%0.14%
Aug 202648.7%32.8%17.9%0.39%0.12%0.12%
Sep 2026——————

  1. 1.Chemical Guys

    48.7%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Turtle Wax

    32.8%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Autoglym

    17.9%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mother's

    0.39%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Meguiar's

    0.12%

    Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  6. 6.Sonax

    0.12%

    Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Turtle Wax and its closest rivals

How has branded search demand for Turtle Wax changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Turtle Wax worldwide rose from 60.5K to 74K.
  • Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car polish brands worldwide increased from 28.5% to 32.8%.
  • Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car polish brands worldwide peaked at 32.8% in August 2026 and was lowest at 22.4% in December 2025.

How did search popularity change for car polish brands worldwide in August 2026?

  1. Turtle Wax’s estimated Share of Search among car polish brands worldwide has gained ground for 3 months in a row, from 25.5% to 32.8% in August 2026.

  2. In August 2026, Meguiar's rose from 6th to 5th among car polish brands worldwide.

  3. In August 2026, Sonax fell from 5th to 6th among car polish brands worldwide.

  4. Estimated monthly branded searches for Mother's worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.

Where does Turtle Wax compete?

Turtle Wax is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car shampoo brands2nd of 631.2%Show ranking
Car polish brands2nd of 632.8%Shown above

How is Turtle Wax measured?

Brandwave collects information about searches that people make online using Turtle Wax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • turtle wax

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How the Brand Demand Index is measured

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