Chemical Guys vs Turtle Wax:Which is more popular by branded search?
In August 2026, Chemical Guys had more branded searches than Turtle Wax among car shampoo brands worldwide. Chemical Guys was estimated to have 110K branded searches compared to Turtle Wax’s 74K, and held a 46.4% Share of Search versus Turtle Wax’s 31.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chemical Guys or Turtle Wax?
Compare the car shampoo brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chemical Guys, Turtle Wax. The figures are in the table below the chart.
View monthly share of search table
| Month | Chemical Guys | Turtle Wax | Autoglym | Bilt Hamber | Meguiar's | Sonax |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 27.3% | 18.3% | 4.5% | 0.12% | 0.18% |
| Nov 2025 | 52.3% | 23.5% | 19.2% | 4.7% | 0.12% | 0.12% |
| Dec 2025 | 48.1% | 21.7% | 26.5% | 3.5% | 0.11% | 0.07% |
| Jan 2026 | 47.4% | 25.9% | 21.2% | 5.2% | 0.14% | 0.11% |
| Feb 2026 | 51.8% | 23.3% | 19.1% | 5.7% | 0.12% | 0.08% |
| Mar 2026 | 47.4% | 26% | 21.2% | 5.2% | 0.11% | 0.06% |
| Apr 2026 | 52.4% | 23.5% | 19.2% | 4.7% | 0.1% | 0.08% |
| May 2026 | 54.3% | 24.4% | 16.3% | 4.9% | 0.11% | 0.09% |
| Jun 2026 | 51% | 27.9% | 15.3% | 5.6% | 0.08% | 0.15% |
| Jul 2026 | 45.9% | 30.9% | 16.9% | 6.2% | 0.09% | 0.13% |
| Aug 2026 | 46.4% | 31.2% | 17.1% | 5.1% | 0.11% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chemical Guys and Turtle Wax comparison changed over the last 12 months?
3 findings
- Chemical Guys was ahead of Turtle Wax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car shampoo brands worldwide moved from 49.7% to 46.4%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car shampoo brands worldwide moved from 27.3% to 31.2%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for car shampoo brands worldwide in August 2026?
2 changes
In August 2026, Chemical Guys gained estimated Share of Search among car shampoo brands worldwide, from 45.9% to 46.4%.
Turtle Wax’s estimated Share of Search among car shampoo brands worldwide has gained ground for 3 months in a row, from 24.4% to 31.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chemical Guys’ and Turtle Wax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chemical Guys
1 branded search term
- chemical guys
Turtle Wax
1 branded search term
- turtle wax
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.