Brandwave

Chemical Guys vs Griot's Garage:Which is more popular?

In September 2026, Chemical Guys had more branded searches than Griot's Garage among car care brands worldwide. Chemical Guys had about 112,000 branded searches, while Griot's Garage had 27,100. Chemical Guys made up 27% of all car care brand searches we track, and Griot's Garage accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about car care brands, Griot's Garage appeared in all five answers and Chemical Guys in three. Griot's Garage was mentioned before Chemical Guys in three out of five answers.

Among car care brands worldwide in September 2026

Who do people search for more?

Chemical Guys, about 4 searches for every 1 for Griot's Garage

Chemical Guys 112K searchesGriot's Garage 27.1K searches

Who does AI mention more?

Griot's Garage, mentioned in every answer we collected

Griot's Garage in 5 of 5Chemical Guys in 3 of 5

Who does AI recommend more?

Griot's Garage, named ahead of Chemical Guys in 3 of 5 answers

Griot's Garage first in 3Chemical Guys first in 2

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Top car care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Griot's Garage appeared in all five answers. Chemical Guys was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Griot's Garage was listed before Chemical Guys in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meguiar's1st
  2. Griot's Garage1st
  3. CarPro3rd
  4. Chemical Guys4th
  5. Turtle Wax5th
  6. Armor All6th
  7. Gyeon7th
  8. Autoglym–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Griot's Garage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Turtle Wax4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CarPro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chemical Guys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meguiar's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Armor All1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gyeon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Autoglym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Chemical Guys or Griot's Garage more popular in search?

This chart shows how often people search Google for Chemical Guys and Griot's Garage by name. Each line represents a brand's share of searches for all eight car care brands we track, month by month, from English-language searches worldwide.

Chemical Guys and Griot's Garage among car care brands worldwide, by month

Share of searches by month for Chemical Guys, Griot's Garage. The figures are in the table below the chart.

View monthly share of searches table
MonthChemical GuysMeguiar'sTurtle WaxArmor AllAutoglymCarProGriot's GarageGyeon
Oct 202525.6%25.3%13.9%9.3%9.3%6.2%5.1%5.1%
Nov 202527.7%22.6%12.3%8.2%10.1%6.8%6.8%5.5%
Dec 202526.4%21.5%11.7%7.9%14.4%6.4%6.4%5.3%
Jan 202624.4%24%13.1%8.8%10.7%7.2%5.9%5.9%
Feb 202628.4%23.1%12.6%8.4%10.3%6.9%4.6%5.7%
Mar 202626.6%21.4%14.4%7.9%11.7%6.4%6.4%5.3%
Apr 202629.3%23.7%13%7.1%10.6%5.8%5.8%4.8%
May 202630.7%20.3%13.6%9.1%9.1%6.1%6.1%5%
Jun 202627.9%22.4%15.1%8.3%8.3%6.8%6.8%4.5%
Jul 202623.7%23.4%15.7%8.6%8.6%7%7%5.8%
Aug 202624.1%23.7%16%8.7%8.7%5.8%7.1%5.8%
Sep 202627%21.9%14.7%9.8%8%6.6%6.6%5.4%

How has the Chemical Guys and Griot's Garage comparison changed over the last 12 months?

3 findings

How did search popularity change for car care brands worldwide in September 2026?

3 changes
  1. In September 2026, CarPro overtook Griot's Garage to rank 6th among car care brands worldwide, with 6.6% of the searches.

  2. In September 2026, Chemical Guys gained share of searches among car care brands worldwide, from 24.1% to 27%.

  3. In September 2026, Griot's Garage lost share of searches among car care brands worldwide, from 7.1% to 6.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chemical Guys’ and Griot's Garage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chemical Guys

2 branded search terms

  • chemical guys
  • chemicalguys

Griot's Garage

1 branded search term

  • griots garage

How the Brand Demand Index is measured

Other head-to-heads among car care brands

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