Armor All vs Chemical Guys:Which is searched more?
In September 2026, Chemical Guys had more branded searches than Armor All among car care brands worldwide. Chemical Guys was estimated to have 112K branded searches compared to Armor All’s 40.5K, and held a 31.1% Share of Search versus Armor All’s 11.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Armor All or Chemical Guys?
Compare the car care brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chemical Guys, Armor All. The figures are in the table below the chart.
View monthly share of search table
| Month | Chemical Guys | Meguiar's | Turtle Wax | Armor All | Autoglym | Gyeon |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.6% | 15.7% | 10.5% | 10.5% | 5.8% |
| Nov 2025 | 32.1% | 26.1% | 14.3% | 9.5% | 11.7% | 6.4% |
| Dec 2025 | 30.3% | 24.7% | 13.5% | 9% | 16.5% | 6% |
| Jan 2026 | 28% | 27.6% | 15.1% | 10.1% | 12.4% | 6.8% |
| Feb 2026 | 32.1% | 26.1% | 14.3% | 9.5% | 11.7% | 6.4% |
| Mar 2026 | 30.5% | 24.5% | 16.5% | 9% | 13.5% | 6% |
| Apr 2026 | 33.1% | 26.8% | 14.7% | 8% | 12% | 5.4% |
| May 2026 | 35% | 23.1% | 15.5% | 10.4% | 10.4% | 5.7% |
| Jun 2026 | 32.2% | 26% | 17.5% | 9.6% | 9.6% | 5.2% |
| Jul 2026 | 27.6% | 27.2% | 18.3% | 10% | 10% | 6.7% |
| Aug 2026 | 27.6% | 27.2% | 18.3% | 10% | 10% | 6.7% |
| Sep 2026 | 31.1% | 25.3% | 16.9% | 11.3% | 9.2% | 6.2% |
How has the Armor All and Chemical Guys comparison changed over the last 12 months?
3 findings
- Chemical Guys was ahead of Armor All in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Armor All’s estimated Share of Search among car care brands worldwide moved from 10.5% to 11.3%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Chemical Guys’ estimated Share of Search among car care brands worldwide moved from 28.9% to 31.1%, and its estimated monthly branded searches moved from 111K to 112K.
How did search popularity change for car care brands worldwide in September 2026?
2 changes
In September 2026, Chemical Guys gained estimated Share of Search among car care brands worldwide, from 27.6% to 31.1%.
In September 2026, Armor All gained estimated Share of Search among car care brands worldwide, from 10% to 11.3%.
Other head-to-heads among car care brands
Chemical Guys vs Meguiar's: compare search popularity
Chemical Guys vs Turtle Wax: compare search popularity
Chemical Guys vs Autoglym: compare search popularity- Meguiar's vs Turtle Wax: compare search popularity
- Meguiar's vs Armor All: compare search popularity
- Meguiar's vs Autoglym: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Armor All’s and Chemical Guys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Armor All
1 branded search term
- armor all
Chemical Guys
2 branded search terms
- chemical guys
- chemicalguys
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