Brandwave

How popular isArmor All in search?

In September 2026, there were an estimated 40.5K branded searches for Armor All worldwide which held steady over the last 12 months. Armor All holds 11.3% estimated Share of Search among car care brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chemical Guys31.1%
  2. Meguiar's25.3%
  3. Turtle Wax16.9%
  4. Armor All11.3%
  5. Autoglym9.2%
  6. Gyeon6.2%
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Which car care brands compete with Armor All?

Armor All against car care brands worldwide, by month

Share of Search by month for Chemical Guys, Meguiar's, Turtle Wax, Armor All, Autoglym, Gyeon. The figures are in the table below the chart.

View monthly share of search table
MonthChemical GuysMeguiar'sTurtle WaxArmor AllAutoglymGyeon
Oct 202528.9%28.6%15.7%10.5%10.5%5.8%
Nov 202532.1%26.1%14.3%9.5%11.7%6.4%
Dec 202530.3%24.7%13.5%9%16.5%6%
Jan 202628%27.6%15.1%10.1%12.4%6.8%
Feb 202632.1%26.1%14.3%9.5%11.7%6.4%
Mar 202630.5%24.5%16.5%9%13.5%6%
Apr 202633.1%26.8%14.7%8%12%5.4%
May 202635%23.1%15.5%10.4%10.4%5.7%
Jun 202632.2%26%17.5%9.6%9.6%5.2%
Jul 202627.6%27.2%18.3%10%10%6.7%
Aug 202627.6%27.2%18.3%10%10%6.7%
Sep 202631.1%25.3%16.9%11.3%9.2%6.2%

  1. 1.Chemical Guys

    31.1%

    Held 1st. 112K estimated branded searches, 0% vs prior month. Share +3.5 points.

  2. 2.Meguiar's

    25.3%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.

  3. 3.Turtle Wax

    16.9%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Armor All

    11.3%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Autoglym

    9.2%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

  6. 6.Gyeon

    6.2%

    Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

Compare search popularity between Armor All and its closest rivals

Every comparison with Armor All

How has branded search demand for Armor All changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Armor All worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, Armor All’s estimated Share of Search among car care brands worldwide increased from 10.5% to 11.3%.
  • Across the 12 months ending September 2026, Armor All’s estimated Share of Search among car care brands worldwide peaked at 11.3% in September 2026 and was lowest at 8% in April 2026.

How did search popularity change for car care brands worldwide in September 2026?

  1. In September 2026, Chemical Guys gained estimated Share of Search among car care brands worldwide, from 27.6% to 31.1%.

  2. In September 2026, Armor All gained estimated Share of Search among car care brands worldwide, from 10% to 11.3%.

  3. In September 2026, Meguiar's lost estimated Share of Search among car care brands worldwide, from 27.2% to 25.3%.

  4. In September 2026, Turtle Wax lost estimated Share of Search among car care brands worldwide, from 18.3% to 16.9%.

  5. In September 2026, Autoglym lost estimated Share of Search among car care brands worldwide, from 10% to 9.2%.

  6. In September 2026, Gyeon lost estimated Share of Search among car care brands worldwide, from 6.7% to 6.2%.

How is Armor All measured?

Brandwave collects information about searches that people make online using Armor All’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • armor all

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