How popular isGriot's Garage?
In September 2026, people searched for Griot's Garage by name about 27,100 times worldwide, a 22.1% increase from the previous year. These searches made up 6.6% of all global car care brand searches, placing Griot's Garage seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about car care brands, Griot's Garage appeared in all answers and was the joint most recommended of the eight.
Griot's Garage is the seventh most searched of 8 competitors and the joint most recommended in AI answers.
Chemical GuysShare of searches 27%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Meguiar'sShare of searches 21.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Turtle WaxShare of searches 14.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
Armor AllShare of searches 9.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Griot's GarageShare of searches 6.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top car care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Griot's Garage appeared in all five answers. Griot's Garage is the joint most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Meguiar's1st
- Griot's Garage1st
CarPro3rd- Chemical Guys4th
- Turtle Wax5th
- Armor All6th
Gyeon7th
Autoglym–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Griot's Garage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Turtle Wax4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CarPro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chemical Guys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Meguiar's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Armor All1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gyeon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Autoglym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car care brands
5 answers
Asked ChatGPT
“Which car care brand should I buy?”
Asked ChatGPT
“What are the best car care brands?”
Asked ChatGPT
“What's the best car care brand for a clean car?”
Searched Google, AI Overview
“car cleaning products”
Searched Google, AI Overview
“car detailing products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which car care brands compete with Griot's Garage?
Share of searches by month for Chemical Guys, Meguiar's, Turtle Wax, Armor All, Autoglym, CarPro, Griot's Garage, Gyeon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chemical Guys | Meguiar's | Turtle Wax | Armor All | Autoglym | CarPro | Griot's Garage | Gyeon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.6% | 25.3% | 13.9% | 9.3% | 9.3% | 6.2% | 5.1% | 5.1% |
| Nov 2025 | 27.7% | 22.6% | 12.3% | 8.2% | 10.1% | 6.8% | 6.8% | 5.5% |
| Dec 2025 | 26.4% | 21.5% | 11.7% | 7.9% | 14.4% | 6.4% | 6.4% | 5.3% |
| Jan 2026 | 24.4% | 24% | 13.1% | 8.8% | 10.7% | 7.2% | 5.9% | 5.9% |
| Feb 2026 | 28.4% | 23.1% | 12.6% | 8.4% | 10.3% | 6.9% | 4.6% | 5.7% |
| Mar 2026 | 26.6% | 21.4% | 14.4% | 7.9% | 11.7% | 6.4% | 6.4% | 5.3% |
| Apr 2026 | 29.3% | 23.7% | 13% | 7.1% | 10.6% | 5.8% | 5.8% | 4.8% |
| May 2026 | 30.7% | 20.3% | 13.6% | 9.1% | 9.1% | 6.1% | 6.1% | 5% |
| Jun 2026 | 27.9% | 22.4% | 15.1% | 8.3% | 8.3% | 6.8% | 6.8% | 4.5% |
| Jul 2026 | 23.7% | 23.4% | 15.7% | 8.6% | 8.6% | 7% | 7% | 5.8% |
| Aug 2026 | 24.1% | 23.7% | 16% | 8.7% | 8.7% | 5.8% | 7.1% | 5.8% |
| Sep 2026 | 27% | 21.9% | 14.7% | 9.8% | 8% | 6.6% | 6.6% | 5.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27% | 112K | 0% | +3 points | |
| 2, held 2nd | 21.9% | 90.5K | -17.7% | -1.8 points | |
| 3, held 3rd | 14.7% | 60.5K | -18.2% | -1.3 points | |
| 4, held 4th | 9.8% | 40.5K | 0% | +1.1 points | |
| 5, held 5th | 8% | 33.1K | -18.3% | -0.7 points | |
| 6, moved from 7th to 6th | 6.6% | 27.1K | 0% | +0.7 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 6.6% | 27.1K | -18.1% | -0.6 pointsmoved from 6th to 7th | |
| 8, held 8th | 5.4% | 22.2K | -18.1% | -0.5 points |
27%
Held 1st. 112K estimated branded searches, 0% vs prior month. Share +3 points.
21.9%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.8 points.
14.7%
Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
9.8%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
5.
Autoglym8%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
6.
CarPro6.6%
Moved from 7th to 6th. 27.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
6.6%
Moved from 6th to 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
8.
Gyeon5.4%
Held 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
Compare popularity between Griot's Garage and its closest rivals
Every comparison with Griot's Garage
13 comparisons
- Armor All vs Griot's Garage
- Autoglym vs Griot's Garage
- CarPro vs Griot's Garage
- Chemical Guys vs Griot's Garage
- Griot's Garage vs Meguiar's
- Griot's Garage vs Turtle Wax
- DeWalt vs Griot's Garage
- Griot's Garage vs Milwaukee
- Griot's Garage vs Ryobi
- Griot's Garage vs RUPES
- Griot's Garage vs Gyeon
- Adam's Polishes vs Griot's Garage
- FLEX vs Griot's Garage
How has branded search demand for Griot's Garage changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Griot's Garage worldwide rose from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Griot's Garage’s share of searches among car care brands worldwide increased from 5.1% to 6.6%.
- Across the 12 months ending September 2026, Griot's Garage’s share of searches among car care brands worldwide peaked at 7.1% in August 2026 and was lowest at 4.6% in February 2026.
How did search popularity change for car care brands worldwide in September 2026?
6 changes
In September 2026, CarPro overtook Griot's Garage to rank 6th among car care brands worldwide, with 6.6% of the searches.
In September 2026, Chemical Guys gained share of searches among car care brands worldwide, from 24.1% to 27%.
In September 2026, Armor All gained share of searches among car care brands worldwide, from 8.7% to 9.8%.
In September 2026, Meguiar's lost share of searches among car care brands worldwide, from 23.7% to 21.9%.
In September 2026, Turtle Wax lost share of searches among car care brands worldwide, from 16% to 14.7%.
In September 2026, Autoglym lost share of searches among car care brands worldwide, from 8.7% to 8%.
How are Griot's Garage’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Griot's Garage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- griots garage
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Where does Griot's Garage compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Car polisher brands | 4th of 7 | 0.81% | Show ranking |
| Car care brands | 7th of 8 | 6.6% | Shown above |
Is Griot's Garage your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.