Griot's Garage vs Turtle Wax:Which is searched more?
In September 2026, Turtle Wax had more branded searches than Griot's Garage among car care brands worldwide. Turtle Wax had about 60,500 branded searches, while Griot's Garage had 27,100. Turtle Wax made up 14.7% of all car care brand searches we track, and Griot's Garage accounted for 6.6%. These are worldwide searches for English-language branded terms.
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Is Griot's Garage or Turtle Wax more popular in search?
Compare the car care brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Turtle Wax, Griot's Garage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chemical Guys | Meguiar's | Turtle Wax | Armor All | Autoglym | CarPro | Griot's Garage | Gyeon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.6% | 25.3% | 13.9% | 9.3% | 9.3% | 6.2% | 5.1% | 5.1% |
| Nov 2025 | 27.7% | 22.6% | 12.3% | 8.2% | 10.1% | 6.8% | 6.8% | 5.5% |
| Dec 2025 | 26.4% | 21.5% | 11.7% | 7.9% | 14.4% | 6.4% | 6.4% | 5.3% |
| Jan 2026 | 24.4% | 24% | 13.1% | 8.8% | 10.7% | 7.2% | 5.9% | 5.9% |
| Feb 2026 | 28.4% | 23.1% | 12.6% | 8.4% | 10.3% | 6.9% | 4.6% | 5.7% |
| Mar 2026 | 26.6% | 21.4% | 14.4% | 7.9% | 11.7% | 6.4% | 6.4% | 5.3% |
| Apr 2026 | 29.3% | 23.7% | 13% | 7.1% | 10.6% | 5.8% | 5.8% | 4.8% |
| May 2026 | 30.7% | 20.3% | 13.6% | 9.1% | 9.1% | 6.1% | 6.1% | 5% |
| Jun 2026 | 27.9% | 22.4% | 15.1% | 8.3% | 8.3% | 6.8% | 6.8% | 4.5% |
| Jul 2026 | 23.7% | 23.4% | 15.7% | 8.6% | 8.6% | 7% | 7% | 5.8% |
| Aug 2026 | 24.1% | 23.7% | 16% | 8.7% | 8.7% | 5.8% | 7.1% | 5.8% |
| Sep 2026 | 27% | 21.9% | 14.7% | 9.8% | 8% | 6.6% | 6.6% | 5.4% |
How has the Griot's Garage and Turtle Wax comparison changed over the last 12 months?
3 findings
- Turtle Wax was ahead of Griot's Garage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Griot's Garage’s share of searches among car care brands worldwide moved from 5.1% to 6.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Turtle Wax’s share of searches among car care brands worldwide moved from 13.9% to 14.7%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for car care brands worldwide in September 2026?
3 changes
In September 2026, CarPro overtook Griot's Garage to rank 6th among car care brands worldwide, with 6.6% of the searches.
In September 2026, Turtle Wax lost share of searches among car care brands worldwide, from 16% to 14.7%.
In September 2026, Griot's Garage lost share of searches among car care brands worldwide, from 7.1% to 6.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Griot's Garage’s and Turtle Wax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Griot's Garage
1 branded search term
- griots garage
Turtle Wax
1 branded search term
- turtle wax
Other head-to-heads among car care brands
Chemical Guys vs Meguiar's: compare search popularity- Chemical Guys vs Turtle Wax: compare search popularity
Chemical Guys vs Armor All: compare search popularity
Chemical Guys vs Autoglym: compare search popularity- Meguiar's vs Turtle Wax: compare search popularity
- Meguiar's vs Armor All: compare search popularity
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