Brandwave

Car care brands:Which are searched most?

In September 2026, Chemical Guys was the most searched among car care brands worldwide, with an estimated 112K branded searches and 31.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chemical Guys31.1%
  2. Meguiar's25.3%
  3. Turtle Wax16.9%
  4. Armor All11.3%
  5. Autoglym9.2%
  6. Gyeon6.2%

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Share of SearchLeaderboard

Compare the car care brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car care brands worldwide, by month

Share of Search by month for Chemical Guys, Meguiar's, Turtle Wax, Armor All, Autoglym, Gyeon. The figures are in the table below the chart.

View monthly share of search table
MonthChemical GuysMeguiar'sTurtle WaxArmor AllAutoglymGyeon
Oct 202528.9%28.6%15.7%10.5%10.5%5.8%
Nov 202532.1%26.1%14.3%9.5%11.7%6.4%
Dec 202530.3%24.7%13.5%9%16.5%6%
Jan 202628%27.6%15.1%10.1%12.4%6.8%
Feb 202632.1%26.1%14.3%9.5%11.7%6.4%
Mar 202630.5%24.5%16.5%9%13.5%6%
Apr 202633.1%26.8%14.7%8%12%5.4%
May 202635%23.1%15.5%10.4%10.4%5.7%
Jun 202632.2%26%17.5%9.6%9.6%5.2%
Jul 202627.6%27.2%18.3%10%10%6.7%
Aug 202627.6%27.2%18.3%10%10%6.7%
Sep 202631.1%25.3%16.9%11.3%9.2%6.2%

This month’s ranking, September 2026

  1. 1.Chemical Guys

    31.1%

    Held 1st. 112K estimated branded searches, 0% vs prior month. Share +3.5 points.

  2. 2.Meguiar's

    25.3%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.

  3. 3.Turtle Wax

    16.9%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Armor All

    11.3%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Autoglym

    9.2%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

  6. 6.Gyeon

    6.2%

    Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among car care brands worldwide?

In September 2026, Chemical Guys was the most searched among car care brands worldwide, with an estimated 112K branded searches and 31.1% estimated Share of Search within this set. Meguiar's is in 2nd place, 5.9 percentage points behind at 25.3% Share of Search.

Global car care brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chemical Guys28.9% → 31.1%35%May 202627.6%Jul 20261st
Meguiar's28.6% → 25.3%28.6%Oct 202523.1%May 20262nd
Turtle Wax15.7% → 16.9%18.3%Jul 202613.5%Dec 20253rd
Armor All10.5% → 11.3%11.3%Sep 20268%Apr 20264th
Autoglym10.5% → 9.2%16.5%Dec 20259.2%Sep 20265th
Gyeon5.8% → 6.2%6.8%Jan 20265.2%Jun 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Chemical Guys’ estimated Share of Search among car care brands worldwide increased from 28.9% to 31.1%.
  • Across the 12 months ending September 2026, Meguiar's’ estimated Share of Search among car care brands worldwide decreased from 28.6% to 25.3%.
  • Across the 12 months ending September 2026, Turtle Wax’s estimated Share of Search among car care brands worldwide increased from 15.7% to 16.9%.
  • Across the 12 months ending September 2026, Armor All’s estimated Share of Search among car care brands worldwide increased from 10.5% to 11.3%.
  • Across the 12 months ending September 2026, Autoglym’s estimated Share of Search among car care brands worldwide decreased from 10.5% to 9.2%.
  • Across the 12 months ending September 2026, Chemical Guys’ estimated Share of Search among car care brands worldwide peaked at 35% in May 2026 and was lowest at 27.6% in July 2026.
  • Across the 12 months ending September 2026, Meguiar's’ estimated Share of Search among car care brands worldwide peaked at 28.6% in October 2025 and was lowest at 23.1% in May 2026.
  • Across the 12 months ending September 2026, Turtle Wax’s estimated Share of Search among car care brands worldwide peaked at 18.3% in July 2026 and was lowest at 13.5% in December 2025.
  • Across the 12 months ending September 2026, Armor All’s estimated Share of Search among car care brands worldwide peaked at 11.3% in September 2026 and was lowest at 8% in April 2026.
  • Across the 12 months ending September 2026, Autoglym’s estimated Share of Search among car care brands worldwide peaked at 16.5% in December 2025 and was lowest at 9.2% in September 2026.
  • Across the 12 months ending September 2026, Gyeon’s estimated Share of Search among car care brands worldwide peaked at 6.8% in January 2026 and was lowest at 5.2% in June 2026.
  • Across the 12 months ending September 2026, Gyeon held steady: its estimated Share of Search among car care brands worldwide moved less than 0.5 percentage points.

How did search popularity change for car care brands worldwide in September 2026?

  1. In September 2026, Chemical Guys gained estimated Share of Search among car care brands worldwide, from 27.6% to 31.1%.

  2. In September 2026, Armor All gained estimated Share of Search among car care brands worldwide, from 10% to 11.3%.

  3. In September 2026, Meguiar's lost estimated Share of Search among car care brands worldwide, from 27.2% to 25.3%.

  4. In September 2026, Turtle Wax lost estimated Share of Search among car care brands worldwide, from 18.3% to 16.9%.

  5. In September 2026, Autoglym lost estimated Share of Search among car care brands worldwide, from 10% to 9.2%.

  6. In September 2026, Gyeon lost estimated Share of Search among car care brands worldwide, from 6.7% to 6.2%.

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