Armor All vs Turtle Wax:Which is searched more?
In September 2026, Turtle Wax had more branded searches than Armor All among car care brands worldwide. Turtle Wax was estimated to have 60.5K branded searches compared to Armor All’s 40.5K, and held a 16.9% Share of Search versus Armor All’s 11.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Armor All or Turtle Wax?
Compare the car care brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turtle Wax, Armor All. The figures are in the table below the chart.
View monthly share of search table
| Month | Chemical Guys | Meguiar's | Turtle Wax | Armor All | Autoglym | Gyeon |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.6% | 15.7% | 10.5% | 10.5% | 5.8% |
| Nov 2025 | 32.1% | 26.1% | 14.3% | 9.5% | 11.7% | 6.4% |
| Dec 2025 | 30.3% | 24.7% | 13.5% | 9% | 16.5% | 6% |
| Jan 2026 | 28% | 27.6% | 15.1% | 10.1% | 12.4% | 6.8% |
| Feb 2026 | 32.1% | 26.1% | 14.3% | 9.5% | 11.7% | 6.4% |
| Mar 2026 | 30.5% | 24.5% | 16.5% | 9% | 13.5% | 6% |
| Apr 2026 | 33.1% | 26.8% | 14.7% | 8% | 12% | 5.4% |
| May 2026 | 35% | 23.1% | 15.5% | 10.4% | 10.4% | 5.7% |
| Jun 2026 | 32.2% | 26% | 17.5% | 9.6% | 9.6% | 5.2% |
| Jul 2026 | 27.6% | 27.2% | 18.3% | 10% | 10% | 6.7% |
| Aug 2026 | 27.6% | 27.2% | 18.3% | 10% | 10% | 6.7% |
| Sep 2026 | 31.1% | 25.3% | 16.9% | 11.3% | 9.2% | 6.2% |
How has the Armor All and Turtle Wax comparison changed over the last 12 months?
3 findings
- Turtle Wax was ahead of Armor All in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Armor All’s estimated Share of Search among car care brands worldwide moved from 10.5% to 11.3%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Turtle Wax’s estimated Share of Search among car care brands worldwide moved from 15.7% to 16.9%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for car care brands worldwide in September 2026?
2 changes
In September 2026, Armor All gained estimated Share of Search among car care brands worldwide, from 10% to 11.3%.
In September 2026, Turtle Wax lost estimated Share of Search among car care brands worldwide, from 18.3% to 16.9%.
Other head-to-heads among car care brands
Chemical Guys vs Meguiar's: compare search popularity- Chemical Guys vs Turtle Wax: compare search popularity
- Chemical Guys vs Armor All: compare search popularity
Chemical Guys vs Autoglym: compare search popularity- Meguiar's vs Turtle Wax: compare search popularity
- Meguiar's vs Armor All: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Armor All’s and Turtle Wax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Armor All
1 branded search term
- armor all
Turtle Wax
1 branded search term
- turtle wax
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.