Brandwave

How popular isTurtle Wax in search?

In September 2026, there were an estimated 60.5K branded searches for Turtle Wax worldwide which held steady over the last 12 months. Turtle Wax holds 16.9% estimated Share of Search among car care brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chemical Guys31.1%
  2. Meguiar's25.3%
  3. Turtle Wax16.9%
  4. Armor All11.3%
  5. Autoglym9.2%
  6. Gyeon6.2%
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Which car care brands compete with Turtle Wax?

Turtle Wax against car care brands worldwide, by month

Share of Search by month for Chemical Guys, Meguiar's, Turtle Wax, Armor All, Autoglym, Gyeon. The figures are in the table below the chart.

View monthly share of search table
MonthChemical GuysMeguiar'sTurtle WaxArmor AllAutoglymGyeon
Oct 202528.9%28.6%15.7%10.5%10.5%5.8%
Nov 202532.1%26.1%14.3%9.5%11.7%6.4%
Dec 202530.3%24.7%13.5%9%16.5%6%
Jan 202628%27.6%15.1%10.1%12.4%6.8%
Feb 202632.1%26.1%14.3%9.5%11.7%6.4%
Mar 202630.5%24.5%16.5%9%13.5%6%
Apr 202633.1%26.8%14.7%8%12%5.4%
May 202635%23.1%15.5%10.4%10.4%5.7%
Jun 202632.2%26%17.5%9.6%9.6%5.2%
Jul 202627.6%27.2%18.3%10%10%6.7%
Aug 202627.6%27.2%18.3%10%10%6.7%
Sep 202631.1%25.3%16.9%11.3%9.2%6.2%

  1. 1.Chemical Guys

    31.1%

    Held 1st. 112K estimated branded searches, 0% vs prior month. Share +3.5 points.

  2. 2.Meguiar's

    25.3%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.

  3. 3.Turtle Wax

    16.9%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Armor All

    11.3%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Autoglym

    9.2%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

  6. 6.Gyeon

    6.2%

    Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

Compare search popularity between Turtle Wax and its closest rivals

Every comparison with Turtle Wax

How has branded search demand for Turtle Wax changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Turtle Wax worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Turtle Wax’s estimated Share of Search among car care brands worldwide increased from 15.7% to 16.9%.
  • Across the 12 months ending September 2026, Turtle Wax’s estimated Share of Search among car care brands worldwide peaked at 18.3% in July 2026 and was lowest at 13.5% in December 2025.

How did search popularity change for car care brands worldwide in September 2026?

  1. In September 2026, Chemical Guys gained estimated Share of Search among car care brands worldwide, from 27.6% to 31.1%.

  2. In September 2026, Armor All gained estimated Share of Search among car care brands worldwide, from 10% to 11.3%.

  3. In September 2026, Meguiar's lost estimated Share of Search among car care brands worldwide, from 27.2% to 25.3%.

  4. In September 2026, Turtle Wax lost estimated Share of Search among car care brands worldwide, from 18.3% to 16.9%.

  5. In September 2026, Autoglym lost estimated Share of Search among car care brands worldwide, from 10% to 9.2%.

  6. In September 2026, Gyeon lost estimated Share of Search among car care brands worldwide, from 6.7% to 6.2%.

Where does Turtle Wax compete?

Turtle Wax is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car care brands3rd of 616.9%Shown above
Car shampoo brands3rd of 619.8%Show ranking
Car polish brands3rd of 620.3%Show ranking

How is Turtle Wax measured?

Brandwave collects information about searches that people make online using Turtle Wax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • turtle wax

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How the Brand Demand Index is measured

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