Brandwave

How popular isTurtle Wax in search?

In August 2026, there were an estimated 74K branded searches for Turtle Wax worldwide which is up 22.3% over the last 11 months. Turtle Wax holds 20.5% estimated Share of Search among car shampoo brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chemical Guys30.9%
  2. Meguiar's30.6%
  3. Turtle Wax20.5%
  4. Autoglym11.2%
  5. Bilt Hamber6.7%
  6. Sonax0.07%
Turtle Wax website (opens in a new tab)

Follow Turtle Wax and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which car shampoo brands compete with Turtle Wax?

Turtle Wax against car shampoo brands worldwide, by month

Share of Search by month for Chemical Guys, Meguiar's, Turtle Wax, Autoglym, Bilt Hamber. The figures are in the table below the chart.

View monthly share of search table
MonthChemical GuysMeguiar'sTurtle WaxAutoglymBilt HamberSonax
Oct 202532.4%32.2%17.7%11.8%5.8%0.11%
Nov 202535.7%29.1%15.9%13%6.3%0.08%
Dec 202533.9%27.6%15.1%18.4%4.9%0.05%
Jan 202631.4%31%16.9%13.8%6.8%0.07%
Feb 202635.2%28.7%15.6%12.8%7.6%0.05%
Mar 202633.3%26.8%18%14.7%7.2%0.04%
Apr 202635.8%29%15.9%13%6.3%0.06%
May 202638.8%25.6%17.2%11.5%6.9%0.06%
Jun 202634.9%28.2%18.9%10.4%7.6%0.1%
Jul 202630.5%30.1%20.2%11.1%8.1%0.09%
Aug 202630.9%30.6%20.5%11.2%6.7%0.07%
Sep 2026——————

  1. 1.Chemical Guys

    30.9%

    Held 1st. 112K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Meguiar's

    30.6%

    Held 2nd. 110K estimated branded searches, +0.05% vs prior month. Share +0.5 points.

  3. 3.Turtle Wax

    20.5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Autoglym

    11.2%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Bilt Hamber

    6.7%

    Held 5th. 24.2K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.Sonax

    0.07%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Turtle Wax and its closest rivals

How has branded search demand for Turtle Wax changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Turtle Wax worldwide rose from 60.5K to 74K.
  • Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car shampoo brands worldwide increased from 17.7% to 20.5%.
  • Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car shampoo brands worldwide peaked at 20.5% in August 2026 and was lowest at 15.1% in December 2025.

How did search popularity change for car shampoo brands worldwide in August 2026?

  1. In August 2026, Bilt Hamber lost estimated Share of Search among car shampoo brands worldwide, from 8.1% to 6.7%.

  2. Meguiar's’ estimated Share of Search among car shampoo brands worldwide has gained ground for 3 months in a row, from 25.6% to 30.6% in August 2026.

  3. Turtle Wax’s estimated Share of Search among car shampoo brands worldwide has gained ground for 3 months in a row, from 17.2% to 20.5% in August 2026.

  4. Estimated monthly branded searches for Sonax worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

Where does Turtle Wax compete?

Turtle Wax is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car shampoo brands3rd of 620.5%Shown above
Car polish brands3rd of 621.9%Show ranking

How is Turtle Wax measured?

Brandwave collects information about searches that people make online using Turtle Wax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • turtle wax

Do you work for Turtle Wax? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Turtle Wax your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free