Brandwave

Car shampoo brands:Which brands are most popular in search?

In August 2026, Chemical Guys was the most searched among car shampoo brands worldwide, with an estimated 110K branded searches and 46.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chemical Guys46.4%
  2. Turtle Wax31.2%
  3. Autoglym17.1%
  4. Bilt Hamber5.1%
  5. Meguiar's0.11%
  6. Sonax0.11%

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Share of SearchLeaderboard

Compare the car shampoo brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car shampoo brands worldwide, by month

Share of Search by month for Chemical Guys, Turtle Wax, Autoglym, Bilt Hamber. The figures are in the table below the chart.

View monthly share of search table
MonthChemical GuysTurtle WaxAutoglymBilt HamberMeguiar'sSonax
Oct 202549.7%27.3%18.3%4.5%0.12%0.18%
Nov 202552.3%23.5%19.2%4.7%0.12%0.12%
Dec 202548.1%21.7%26.5%3.5%0.11%0.07%
Jan 202647.4%25.9%21.2%5.2%0.14%0.11%
Feb 202651.8%23.3%19.1%5.7%0.12%0.08%
Mar 202647.4%26%21.2%5.2%0.11%0.06%
Apr 202652.4%23.5%19.2%4.7%0.1%0.08%
May 202654.3%24.4%16.3%4.9%0.11%0.09%
Jun 202651%27.9%15.3%5.6%0.08%0.15%
Jul 202645.9%30.9%16.9%6.2%0.09%0.13%
Aug 202646.4%31.2%17.1%5.1%0.11%0.11%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Chemical Guys

    46.4%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Turtle Wax

    31.2%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Autoglym

    17.1%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Bilt Hamber

    5.1%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Meguiar's

    0.11%

    Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  6. 6.Sonax

    0.11%

    Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among car shampoo brands worldwide?

In August 2026, Chemical Guys was the most searched among car shampoo brands worldwide, with an estimated 110K branded searches and 46.4% estimated Share of Search within this set. Turtle Wax is in 2nd place, 15.2 percentage points behind at 31.2% Share of Search.

Global car shampoo brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chemical Guys49.7% → 46.4%54.3%May 202645.9%Jul 20261st
Turtle Wax27.3% → 31.2%31.2%Aug 202621.7%Dec 20252nd
Autoglym18.3% → 17.1%26.5%Dec 202515.3%Jun 20263rd
Bilt Hamber4.5% → 5.1%6.2%Jul 20263.5%Dec 20254th
Meguiar's0.12% → 0.11%0.14%Jan 20260.08%Jun 20266th → 5th
Sonax0.18% → 0.11%0.18%Oct 20250.06%Mar 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car shampoo brands worldwide decreased from 49.7% to 46.4%.
  • Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car shampoo brands worldwide increased from 27.3% to 31.2%.
  • Across the 11 months ending August 2026, Autoglym’s estimated Share of Search among car shampoo brands worldwide decreased from 18.3% to 17.1%.
  • Across the 11 months ending August 2026, Bilt Hamber’s estimated Share of Search among car shampoo brands worldwide increased from 4.5% to 5.1%.
  • Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car shampoo brands worldwide peaked at 54.3% in May 2026 and was lowest at 45.9% in July 2026.
  • Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car shampoo brands worldwide peaked at 31.2% in August 2026 and was lowest at 21.7% in December 2025.
  • Across the 11 months ending August 2026, Autoglym’s estimated Share of Search among car shampoo brands worldwide peaked at 26.5% in December 2025 and was lowest at 15.3% in June 2026.
  • Across the 11 months ending August 2026, Bilt Hamber’s estimated Share of Search among car shampoo brands worldwide peaked at 6.2% in July 2026 and was lowest at 3.5% in December 2025.
  • Across the 11 months ending August 2026, Meguiar's rose from 6th to 5th among car shampoo brands worldwide.
  • Across the 11 months ending August 2026, Sonax fell from 5th to 6th among car shampoo brands worldwide.

How did search popularity change for car shampoo brands worldwide in August 2026?

  1. In August 2026, Chemical Guys gained estimated Share of Search among car shampoo brands worldwide, from 45.9% to 46.4%.

  2. In August 2026, Bilt Hamber lost estimated Share of Search among car shampoo brands worldwide, from 6.2% to 5.1%.

  3. Turtle Wax’s estimated Share of Search among car shampoo brands worldwide has gained ground for 3 months in a row, from 24.4% to 31.2% in August 2026.

  4. In August 2026, Meguiar's rose from 6th to 5th among car shampoo brands worldwide.

  5. In August 2026, Sonax fell from 5th to 6th among car shampoo brands worldwide.

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