Brandwave

How popular isSonax in search?

In August 2026, there were an estimated 260 branded searches for Sonax worldwide which is down 33.3% over the last 11 months. Sonax holds 0.07% estimated Share of Search among car shampoo brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chemical Guys30.9%
  2. Meguiar's30.6%
  3. Turtle Wax20.5%
  4. Autoglym11.2%
  5. Bilt Hamber6.7%
  6. Sonax0.07%
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Which car shampoo brands compete with Sonax?

Sonax against car shampoo brands worldwide, by month

Share of Search by month for Chemical Guys, Meguiar's, Turtle Wax, Autoglym, Bilt Hamber, Sonax. The figures are in the table below the chart.

View monthly share of search table
MonthChemical GuysMeguiar'sTurtle WaxAutoglymBilt HamberSonax
Oct 202532.4%32.2%17.7%11.8%5.8%0.11%
Nov 202535.7%29.1%15.9%13%6.3%0.08%
Dec 202533.9%27.6%15.1%18.4%4.9%0.05%
Jan 202631.4%31%16.9%13.8%6.8%0.07%
Feb 202635.2%28.7%15.6%12.8%7.6%0.05%
Mar 202633.3%26.8%18%14.7%7.2%0.04%
Apr 202635.8%29%15.9%13%6.3%0.06%
May 202638.8%25.6%17.2%11.5%6.9%0.06%
Jun 202634.9%28.2%18.9%10.4%7.6%0.1%
Jul 202630.5%30.1%20.2%11.1%8.1%0.09%
Aug 202630.9%30.6%20.5%11.2%6.7%0.07%
Sep 2026——————

  1. 1.Chemical Guys

    30.9%

    Held 1st. 112K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Meguiar's

    30.6%

    Held 2nd. 110K estimated branded searches, +0.05% vs prior month. Share +0.5 points.

  3. 3.Turtle Wax

    20.5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Autoglym

    11.2%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Bilt Hamber

    6.7%

    Held 5th. 24.2K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.Sonax

    0.07%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Sonax and its closest rivals

How has branded search demand for Sonax changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sonax worldwide fell from 390 to 260.
  • Across the 11 months ending August 2026, Sonax’s estimated Share of Search among car shampoo brands worldwide held steady, from 0.11% to 0.07%.

How did search popularity change for car shampoo brands worldwide in August 2026?

  1. In August 2026, Bilt Hamber lost estimated Share of Search among car shampoo brands worldwide, from 8.1% to 6.7%.

  2. Meguiar's’ estimated Share of Search among car shampoo brands worldwide has gained ground for 3 months in a row, from 25.6% to 30.6% in August 2026.

  3. Turtle Wax’s estimated Share of Search among car shampoo brands worldwide has gained ground for 3 months in a row, from 17.2% to 20.5% in August 2026.

  4. Estimated monthly branded searches for Sonax worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

Where does Sonax compete?

Sonax is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car shampoo brands6th of 60.07%Shown above
Car polish brands6th of 60.08%Show ranking

How is Sonax measured?

Brandwave collects information about searches that people make online using Sonax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sonax car

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How the Brand Demand Index is measured

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