Meguiar's vs Sonax:Which is more popular by branded search?
In August 2026, Meguiar's and Sonax were level on Share of Search among car shampoo brands worldwide, with an estimated 260 branded searches each, at 0.11% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Meguiar's or Sonax?
Compare the car shampoo brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Meguiar's, Sonax. The figures are in the table below the chart.
View monthly share of search table
| Month | Chemical Guys | Turtle Wax | Autoglym | Bilt Hamber | Meguiar's | Sonax |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 27.3% | 18.3% | 4.5% | 0.12% | 0.18% |
| Nov 2025 | 52.3% | 23.5% | 19.2% | 4.7% | 0.12% | 0.12% |
| Dec 2025 | 48.1% | 21.7% | 26.5% | 3.5% | 0.11% | 0.07% |
| Jan 2026 | 47.4% | 25.9% | 21.2% | 5.2% | 0.14% | 0.11% |
| Feb 2026 | 51.8% | 23.3% | 19.1% | 5.7% | 0.12% | 0.08% |
| Mar 2026 | 47.4% | 26% | 21.2% | 5.2% | 0.11% | 0.06% |
| Apr 2026 | 52.4% | 23.5% | 19.2% | 4.7% | 0.1% | 0.08% |
| May 2026 | 54.3% | 24.4% | 16.3% | 4.9% | 0.11% | 0.09% |
| Jun 2026 | 51% | 27.9% | 15.3% | 5.6% | 0.08% | 0.15% |
| Jul 2026 | 45.9% | 30.9% | 16.9% | 6.2% | 0.09% | 0.13% |
| Aug 2026 | 46.4% | 31.2% | 17.1% | 5.1% | 0.11% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Meguiar's and Sonax comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Meguiar's took it in December 2025, Sonax took it in June 2026.
- Across the 11 months ending August 2026, Meguiar's’ estimated Share of Search among car shampoo brands worldwide moved from 0.12% to 0.11%, and its estimated monthly branded searches held steady at 260.
- Across the 11 months ending August 2026, Sonax’s estimated Share of Search among car shampoo brands worldwide moved from 0.18% to 0.11%, and its estimated monthly branded searches moved from 390 to 260.
How did search popularity change for car shampoo brands worldwide in August 2026?
2 changes
In August 2026, Meguiar's rose from 6th to 5th among car shampoo brands worldwide.
In August 2026, Sonax fell from 5th to 6th among car shampoo brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Meguiar's’ and Sonax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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